Advertising

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Marketing

5 Strategies to Overcome Ad Fatigue

Combat ad fatigue with 5 strategies to revive your campaigns. Renew engagement through creative rotation, personalization, and more.

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In this digital age, consumers are not mere passive recipients of advertising messages; they have become active participants in the process.
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Marketing

Unveiling the Consumer Behavior Psychology in Digital Advertising.

In the dynamic world of digital advertising, the key to success is understanding the psychology behind consumer behavior.

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Marketing

Top Paid Advertising Trends in 2023

Explore the top paid media trends in 2023. Discover how these trends are reshaping advertising strategies and boosting ROI.

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Design

How a Graphic Design Agency Can Evolve Cycling Apparel Design

Explore cycling apparel's evolution, inspired by brands like Rapha. Elevate your brand with Tribu a San Antonio graphic design agency.

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Spirits and spooky season go together like cocktails and laughter.
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Design

Chuckle Rum Halloween Drink Campaign

For its Halloween campaign, Chuckle Rum is giving you a reason to cackle with two seasonal drinks that are sure to get your spook on!

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Marketing

Why companies are leveraging Bachelor-franchise ‘influencers’ for their brands

When investing in marketing, it’s important to measure the return on investment on efforts to see what is working and not working to help grow your business. Social media can be a wonderful marketing tool to help you do this because it is extremely measurable, editable and scalable over time.

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Businesses today need to have an active presence on social media in order to reach their target audiences—but what about running paid advertisements on social media? Is it worth it?
Marketing
All

Which Paid Advertising Platforms are Best for Your Business?

Businesses today need to be active on paid advertising platforms in order to reach their intended target audiences.

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Marketing

Want to Supercharge Your Marketing? Learn How AI is Transforming Digital Advertising

Discover the amazing potential of AI in digital marketing, with insights on how to leverage this technology for higher ROI. Learn more today!

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In the fast-paced world of graphic design, trends come and go, but some movements leave a mark on the creative landscape. One such iconic phenomenon is Grunge. Emerging from the underground music scene of the 1980s and 1990s, Grunge in graphic design is a rebellious revival of raw aesthetic that has since become a timeless inspiration for designers seeking to break free from traditional norms. In this blog post, we delve into the captivating origins of Grunge and its enduring influence on modern graphic design.
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Design

Unleash Your Creativity and Thrive: The Exciting Journey of a Graphic Designer

Learn how to launch your career as a graphic designer and unleash your creativity! From exploring new tools, honing in on design trends, and mastering the art of creative storytelling.

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Marketing

The Ultimate Guide to Crafting Killer Ad Copy that Converts

Learn how to write ad copy that doesn't just catch your audience's attention, but actually convinces them to take action.

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The Power of Letters: How Typography Shape Your Brand

Typography plays a huge part in how a brand is perceived. Why though? What makes font choices so important?

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Most people can remember where they were on the day they learned Mr. Pringle had undergone logo reconstructive surgery. Pringles, an iconic brand that had stayed firm in its visual identity for nearly 25 years, had decided to trim back on the decorative elements on its cans and move to a more minimal, simplistic direction...
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Design
Marketing

The Flattening: Why Brands Are Simplifying

Logos and their brands are becoming flatter and simpler. Is minimalist branding good graphic design or a trend that everyone wants to chase?

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Embark on an exciting journey with me as I share my experiences, challenges and successes as a content creator intern at Tribu. Learn how to face hurdles head-on, refine your skills in the professional world and celebrate personal growth!
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Marketing

The Evolution of SEO in 2023 - What You Need to Know

Discover the latest SEO digital marketing trends in 2023. Get ahead by optimizing for user intent, voice search, local SEO, and mobile.

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Explore some of the key trends that are shaping the future of SEO digital marketing and what you need to know to stay ahead of the curve.
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Design

The Art of Terror: Analyzing the Graphic Design of Horror Movie Posters

Explore how horror movie posters utilize graphic design to create captivating visuals and suspenseful imagery. Learn about the power of typography, color schemes, and visual effects to evoke themes and moods that set the tone for an entire film.

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Marketing

The Best Social Platforms For Your Business & How To Measure Them

When investing in marketing, it’s important to measure the return on investment on efforts to see what is working and not working to help grow your business. Social media can be a wonderful marketing tool to help you do this because it is extremely measurable, editable and scalable over time.

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Marketing

The Alliance of American Football: 5 Great Decisions I’ve Liked

Have you heard of the AAF (Alliance of American Football) yet? “The Alliance” as it’s nicknamed, is a brand new spring developmental football league with 8 teams across the country, including San Antonio.

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Here are four reasons why a good SEO strategy not only creates high quality websites, but also propels your brand to succeed and grow.
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Marketing
Web

The 4 Key Reasons Why SEO Matters

Learning the 4 key reasons SEO matters will help you elevate your brand, and help connect you to your desired customers and clients.

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Marketing

The Alliance of American Football: 2 Decisions I’ve Disagreed With

In last month’s blog (https://wearetribu.com/the-alliance-of-american-football/) I looked at 5 business/marketing decisions by the all new Alliance of American Football (AAF) I’ve really liked. Today I want to focus on two decisions I’ve disagreed with and why.

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Having success at B2B marketing starts with understanding 4 key principles: the power of one lead, gradual growth, relationships, and an empirical approach.
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Marketing

The 4 Most Important Lessons in B2B Digital Marketing

While B2C marketing is more straightforward, B2B marketing can be a challenge. Here are 4 key lessons to up your B2B digital marketing game.

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Marketing

Text Marketing - The Benefits and Why You Should Utilize It In Your Campaigns

Every year climate change and protecting our planet becomes a more pressing issue in the news.

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Not only as consumers, receive the advantages of the product, but also as a marketer, observe the brand-building sense and wisdom behind it...
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Marketing

Temu - Witness the Birth of a Brand

Not only as consumers, receive the advantages of the product, but also as a marketer, observe the brand-building sense and wisdom behind it.

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Marketing
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Sustainable Brands - Creating a Positive Impact for Your Business and the Planet

Every year climate change and protecting our planet becomes a more pressing issue in the news.

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Marketing

Staying Original - How Netflix Continues to Innovate

Netflix has been known for disrupting its industry since its inception. Sorry, Blockbuster! But they also leverage creative marketing for continued growth of their business. Netflix marketing focuses on promoting their content rather than their service.

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Design

Spot UV Printing Basics

Setting up files for print can be daunting for anyone. Unlike digital media where you have a chance to change and replace the design almost instantly, with print you only get one shot to get it right.

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Design
Marketing

Social Media and Public Awareness Campaigns

With the endless reach social media has, public welfare organizations and local governments should consider digital strategy over traditional advertising methods to promote their awareness campaigns.

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The Tribe

Sara Helmy (CEO) Speaks at Startup Grind: Full Video

Tribu CEO, Sara Helmy, on the Startup Grind stage. Interview by Matthew Espinoza.

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Marketing

Rebranding: How to Avoid a “New Coke”

We all remember the 'New Coke' fiasco of the 1980s, but Coke was trying to do something that all businesses should. How can you carry out a successful rebrand without the 'New Coke' fiasco?

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Rave Exotics combines organic type with energetic patterns and bright colors to produce a brand that feels like a party on cloud nine...
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Design

Rave Exotics Logo

See how Rave Exotics combines organic with energetic patterns and bright colors to produce a brand that feels like a party on cloud nine.

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Marketing

Psychology & Advertising

fairly sensible breakdown of how advertising & psychology collaborate to persuade consumers

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As the world emerges from a pandemic, advertisers are not pulling their budgets as some may have predicted. However, new concerns about how to best spend those dollars are arising...
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Marketing

Post-Pandemic Era: Advertisers' Budgets Not Going Down, But More Concerns Arise About Their Effectiveness

As consumer preferences shift, publishers need to spend more time understanding users and their preference for advertising services

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Marketing

Podcast Power: Unleashing the Potential of Engaging Marketing for Your Business

Podcasts have become popular. This makes a podcast an ideal marketing tool to engage with customers who are seeking entertaining content.

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As my time as a sales turned digital marketing intern with Tribu Creative comes to an end, I reflect on lessons I've learned in both roles.
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Marketing

Overcome Underperforming Paid Ads and Boost Your ROI

Discover the strategies and tactics you need to identify underperforming paid ads, optimize them for maximum return on investment (ROI), and succeed in an increasingly competitive digital marketing environment. Learn more today with Tribu's expert help.

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For an outdoor advertisement, what factors will directly affect the advertising effect? Among the many elements that affect outdoor advertising, there are mainly the following four factors...
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Marketing

OOH (Out of Home) Advertising Performance Analysis

How Tribu, a Texas Advertising Agency, sees placement opportunities for out-of-home advertising, influenced by a digital marketing lens.

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Marketing

Logo v. Brand: What's the Difference?

A logo is not a brand. Find out the difference between the two and the importance of graphic interaction between you and your intended audience.

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Embark on an exciting journey with me as I share my experiences, challenges and successes as a content creator intern at Tribu. Learn how to face hurdles head-on, refine your skills in the professional world and celebrate personal growth!
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The Tribe

Navigating the Path of a Content Creator Intern at Tribu: Embracing Challenges and Celebrating Growth

Join me on my journey as a content intern at Tribu - take a look at the challenges I faced, how I overcame them and celebrated growth.

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Small business owner? You may be looking to take your branding and advertising to the next level. Explore the Meta Ad Platform today...
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Marketing

Meta Ad Platform and Why it Might be Right for Your Company and Brand.

Small business owner? You may be looking to take your branding and advertising to the next level. Explore the Meta Ad Platform today.

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Marketing

Marketing New Hire vs Marketing Agency: Three Questions to Determine Where Your Budget is Best Spent

As a growing business, you’re always looking for ways to get the word out about your service or product.

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Centro San Antonio is gearing up for the holiday season with community events, activations, and of course shopping!
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Design

Make Your Holiday Sweet - 'Tis The Season Centro San Antonio

This marketing campaign is capturing that warm fuzzy feeling of freshly made cookies that you get to decorate your holiday experience.

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The Tribe

Lucky 13 + A Special Judges Award: 2018 American Advertising Awards (ADDYs)

Tribu takes home 13 American Advertising Awards and a Special Judges Award for Branding, Design, Digital Marketing, and Integrated Marketing Campaigns at the 2018 San Antonio ADDYs. Congrats Tribe!

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Marketing

Long Distance Partnerships

The Tribe can be in your board room with you live and in color, just hundreds of miles away and possibly a timezone or two apart. While partnering with Tribu your main point of contact is always just a phone call or email away.

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Liquid Death has gone from being a small start-up to a beverage powerhouse, all thanks to their branding and social media marketing.
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Design
Marketing

Liquid Death is Murdering Thirst, One Campaign at a Time

Liquid Death has gone from being a small start-up to a beverage powerhouse, all thanks to their branding and social media marketing.

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Marketing

Let’s GROW Together in 2020 - digital marketing trends you should be using to grow your biz this year

Usually, organizations take the time to set their growth goals for the new year, but few companies actually plan out the steps that need to be taken to achieve these goals. Whether it’s increasing revenue, expanding brand awareness, growing your team, or something else, we know your business is focused on making 2020 the best year yet.

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Marketing

Instagram Shopping with BaubleBar

We recently had a client (who happened to be a college) ask how best to enlist their student body's help in elevating their school's social media presence.

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Marketing

Influencer Marketing - What is it and why is it important?

An influencer is defined as “a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.”

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Marketing

How to Get Over Your Last Agency Break Up

Break-ups with significant others, friends, or in this case, your ad agency can be rough. You build relationships, share your hopes and dreams for your company and in the end it doesn’t work out.

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You may not be spending time yet targeting buyers through apps like Tindr, Bumble, Plenty Of Fish — or the plethora of other free dating...
Marketing

How Can You Reach An Audience Segment On Dating Apps?

An advertising agency can create a love connection to build your tribe. Learn how to target buyers through apps like Tindr, Bumble, and Plenty Of Fish.

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Marketing

How Dating Rules Apply to Email Marketing

We recently had a client (who happened to be a college) ask how best to enlist their student body's help in elevating their school's social media presence.

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Design

From Pixel to Paint, How a Graphic Design Turned Into a Brushed-Stroke Classic

Going from a digital design to a custom Out of Home advertisment is easier than one might think. Having the right team can make all the difference in the world to bring that concept from pixel to paint. Check out our process below!

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The Tribe

For the 2nd Time, Tribu Appears on the Inc. 5000, Ranking No. 2,637 With a Three-Year Revenue Growth of 155 Percent

Inc. magazine today revealed that Tribu, a digital marketing and design firm in San Antonio, is No. 2,637 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.

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The Tribe
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Find Sara (Tribu CEO) on Forbes.com in "16 Tips For Capturing Millennial And Gen-Z Attention" On YouTube

We're honored that Tribu's Marketing and Advertising Agency CEO, Sara Helmy, is quoted in Forbes.com - sharing insights on Youtube Marketing.

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Welcome to Houston, Dripping Springs Vodka! See the OOH Advertising Campaign, Savor It!...
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Design
Marketing

Dripping Springs Vodka Takes Over Houston Marketplace - See the OOH Advertising Campaign for Savor It!

Texas Vodka Brand, Dripping Springs Vodka, breaks into the Houston Marketplace with a new out-of-home advertising campaign.

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Marketing

Do Brands have Life Cycles?

Successful marketers know that their strategic efforts have a direct effect not only on a brand’s perception, but its lifecycle.

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Design
Marketing

Did you see that?! Pro tips to maximize your Billboard impact

Do you ever find yourself driving up the highway and stopping to glance at a billboard for a few seconds? Sometimes you might find them irrelevant, but there are many times when the billboard is SO good that you can’t stop thinking about it.

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Design
Marketing

Case Study: Santikos Entertainment

As Santikos Entertainment’s social media management agency, Tribu has been charged with leading the communication of Santikos Entertainment’s new mission and focus - to give back to the San Antonio community in the form of donations, sponsorships, grants, and programming.

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Marketing

Blunder and Recover: Three Marketing Mistakes That Companies Make

Many companies fail to realize that marketing is the cohesion of separated tasks. Here are three common marketing blunders and how to recover from them.

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Understanding the DNA of your brand can tell you how it's best expressed to your audience & creates an enthralling narrative that keeps them engaged.
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Marketing

Brand DNA—What is it and why does it matter?

Is your brand living up to its "genetic code"? Discover what a brand's DNA reveals and how archetypes play a role.

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Marketing

Be a Revolutionary for the Sake of Marketing

Earlier today I shared some of my favorite marketing wisdom with our Tribe at our weekly explorer meeting. I think it’s worth sharing with everyone. Don’t take

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Marketing

Amazon Advertising - Taking Advantage of Where the Shopper Is

Amazon has grown to become one of the biggest online retailers. Companies are now able to sell directly to Amazon, cutting out middlemen you might have to deal with when going a more traditional route and increasing ROI.

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We all have our favorites, but some colors go deeper than just being a pretty shade. Colors can shape the way people feel about brands.
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Marketing

Advertising for Uncertain Times: Benefits of Outsourced Advertising

When it comes to advertising, outsourced advertising can be an effective way to maintain visibility while cutting costs.

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Marketing

6 Reasons to Work with an Agency with Young Professionals

It’s why many people chose to work with us. We’re progressive, forward-thinking, and innovative - always looking for creative ways to solve problems and help clients reach their goals. Maybe you’re considering working with an agency, here are 6 benefits to working with a young agency like ours…

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As the holidays approach, it's important to make sure your online presence is ready to take advantage of the increased traffic and sales...
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Marketing
Web

5 Ways to Increase Online Sales for the Holidays

As the holidays approach, it's important to make sure your online presence is ready to take advantage of the increased traffic and sales.

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Marketing

5 Digital Cross-Promotion Hacks that are too Easy to Forget but too Powerful to Ignore

It’s easy to be overwhelmed by how fast digital marketing has grown, but no worries (!) these five easy hacks can help amplify your digital brand efforts.

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Marketing

4 Ways Glossier is Winning at Marketing

Whether or not you like their products, it’s almost impossible not to be lured in by their savvy marketing. Here are 5 ways Glossier is winning at marketing.

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You must use a balance of strategy, creativity, and the right tools to effectively engage potential clients online as a B2B...
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Web

3 Tools to Engage Potential Clients Online as a B2B

You must use a balance of strategy, creativity, and the right tools to effectively engage potential clients online as a B2B.

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The Tribe

2017 American Advertising Awards: Tribu Takes Home A Special Judges Award and Twelve Additional

The Tribe is proud to announce a total of 13 American Advertising Awards this year in a wide set of category disciplines.

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