About Us

We’re not your average  marketing agency.

We’re a creative force built for brands that want to matter. The ones that care about connection, crave standout strategy, and aren’t afraid to make a little noise along the way.

Based in San Antonio, Texas, Tribu is a branding and marketing agency that helps businesses like you become unforgettable—we turn audiences into advocates and brands into movements.

We’re marketers, designers, writers, and strategists—but above all, we’re tribe-builders.

Meaning "tribe" in Latin, Tribu is more than just our name. It’s our purpose. We believe that great brands are fueled by belonging. By identity. By a deep, emotional connection between what you offer and the people who believe in it.

We help you spark that connection. Our approach blends bold creative with smart strategy, all built on a foundation of trust, integrity, and empathy.

If you’re looking for more than a marketing vendor, you’re in the right place.

Tribu Team presenting Concepts and Training

Not just a client, a partner.

Real relationships, honest feedback, and work we’re all proud of. That’s what our partners say keeps them coming back.

Devils River Whiskey

From concept to contender, Tribu helped transform Devils River Whiskey from just a bottle and a label into a powerhouse in the bourbon industry. Within 2.5 years, they expanded to 33 states and secured the #1 spot on the Nielsen rankings for new liquor SKUs in Texas—dominating the largest bourbon market in an $8B industry. Tribu aided in their marketing from 2016 to 2020.

33 States
In about 2.5 years.
Innovation Triangle

Tribu named and branded the Innovation Triangle—now recognized as the economic and tech hub spanning Seattle, Kirkland, and Bellevue, WA. Today, outlets like The Economist and CNN frequently reference it, cementing its place in the national conversation.

101K
Individuals working in technoligy like at Salesforce, Microsoft, T-Mobile, Google, Amazon.
Centro San Antonio – A Citywide Transformation

Tribu rebranded San Antonio’s downtown Public Improvement District (PID), Centro. The ambassador uniforms seen along the River Walk? That’s our design. The high-five tradition among Centro ambassadors—welcoming visitors while keeping downtown clean? That’s our campaign in action. More than a rebrand, this was a cultural shift that made downtown more vibrant and engaging.

7:1
An Analysis found that every $1 invested in Downtown to implement the plan will generate a return of $7 to the city in future tax revenues to invest through the community.
Waterway

Waterway, a boat lift cover business in Punta Gorda, Florida, partnered with Tribu in 2019 when they were generating $1.5M in annual revenue. With a strategic inbound marketing and lead generation approach, we helped propel their growth. Today, Waterway generates over $15M in annual revenue.

10X
Increase in annual revenue.
3C Industrial

3C Industrial, a distributor of air compressors, partnered with Tribu in 2022. Since then, we’ve helped fuel their rapid growth—scaling more than 260% in just two years and projected to grow another 75% this year. As their long-term brand and digital marketing partner, we’re proud to be part of their journey.

6X
Increase in revenue projection in 2025
Anya’s Shop & Reviews – E-commerce

Anya’s Shop consistently achieve a 48 ROAS on Meta ads. That means for every $1 spent, they generate $48.60 in sales—setting the gold standard for paid media performance.,

48 ROAS
On Meta ($48.60 for every dollar spent)
Travis Park – A Historic Rebrand

Tribu revitalized the brand of Travis Park, the oldest municipal park in the United States, giving it a fresh identity while honoring its deep history. With the rebrand and revitalization of Travis Park we helped secure our city's $9.13B in tourist spending as well as drive further economic vitality to our city's center (by taking it from a neglected spot in our city center to establishing it as a community loved place businesses wanted to be).

$9.13B
In tourist spending

We're not just a team, we're a tribe.

Meet the curious thinkers, sharp strategists, and all around good humans behind Tribu. From day-one interns to seasoned creatives, every member of the tribe brings their own energy—and we like it that way.

Sara Helmy
Founder & CEO
Jason
CRO
Marian
Production Manager
Dana
Tribe Accountant
Isabelle
Executive Administrative Assistant/Chief of Staff
Carmen
Tribe Recruiter
Audrey
Digital Marketer
JTB
Web Designer
Alexis
Project Manager
Andrea
Project Manager
Jeromy
Creative
Quinn
Creative
Zach
Web Designer
Enrique
Media Production Specialist
Bianca
Social Media Manager
Mandi
Creative

There is no greater joy than growing tribes for the brands we serve.

Take a look at some of the branding, digital marketing, and creative work that’s helped our partners grow—and built real tribes along the way.

View our work
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Awards & Recognition

We’ve earned over 100 awards from respected organizations like the American Advertising Federation, the W3 Awards, the Webby Awards, and the Telly Awards. Tribu has twice been named an Inc. 5000 company, and our work has been featured by Forbes, The Economist, BuzzFeed, Good Morning America, and E! News—because great ideas deserve a little love.

Telly Award for Tribu Marketing and Design
w3 Award for Tribu Marketing and Design
Telly Award for Tribu Marketing and Design
AAA Addy Award for Tribu Marketing and Design
Telly Award for Tribu Marketing and Design
w3 Award for Tribu Marketing and Design
Telly Award for Tribu Marketing and Design
AAA Addy Award for Tribu Marketing and Design
Telly Award for Tribu Marketing and Design
w3 Award for Tribu Marketing and Design
Telly Award for Tribu Marketing and Design
AAA Addy Award for Tribu Marketing and Design

Ready to Build Something Unforgettable?

We’re here to create. Let’s talk.

Buddy Logo Branding Animation by Tribu Marketing