Sara Helmy

Sara Helmy

Founder & CEO

Sara Helmy is a professional marketer and entrepreneur.

In 2011, and at the young age of 22, Sara founded Tribu, an advertising tribe with some serious digital marketing capabilities and a deep love for stellar design.

Today, Sara serves as the CEO of Tribu, manages a growing tribe of talented marketing and creative professionals, and develops digital strategies for some of the fastest growing brands in America. To date, Tribu has received over 100 industry awards for its work from organizations such as the American Marketing Association and the American Advertising Federation. Tribu’s work has been featured in prestigious publications and media outlets such as Good Morning America, Yahoo!, Buzz Feed, The Economist and E! Entertainment News.

Sara is also recognized as the 2015 Entrepreneurial Spirit Rising Star from National Association Woman Business Owners San Antonio and was present on the 2015 San Antonio Business Journal’s 40 under 40 list. In 2016 she was honored by her alma mater, Texas A&M University Corpus Christi, as the Young Distinguished Alumni and recognized as a Finalist at San Antonio Business Journal’s Tech Titan awards. Most recently, she was honored in San Antonio Business Journal’s Women’s Leadership Awards.

She has been profiled in San Antonio Women’s Magazine as a Role Model as well as quoted in featured publications such as Forbes, Mashable, The Business Journal’s, and Business News Daily. She has published expert articles on and enjoys traveling to speak on the evolution of the advertising industry and marketing to today’s youth culture.

In addition to Sara’s role as CEO of Tribu, she serves as an Official Member of the Forbes Agency Council and is the proud mom of toddler Annie.

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