Elsass

Rooted in rich Alsatian heritage and historic charm, The Elsass is a collective effort to preserve and revitalize the heart of Castroville. With over 30 families uniting to celebrate the city’s culture, architecture, and arts, The Elsass is more than a redevelopment project—it’s a tribute to legacy. Tribu partnered with The Elsass to craft a visual identity that honors the past while inspiring the future. From logo and branding to web design and collateral, every touchpoint we created reflects the timeless character of Castroville and its vibrant community spirit.