Social Media Campaign & Digital Marketing for Santikos Entertainment

A legendary film franchise playing at a legendary San Antonio theatre circuit called for a campaign worthy of the moment. When “Rogue One: A Star Wars Story” was set to release, Santikos Entertainment partnered with Tribu to drive excitement—and ticket pre-orders—through a highly strategic social media campaign. The goal was clear: motivate San Antonio moviegoers to pre-order their tickets at Santikos Entertainment, standing out against competing Alamo City theatres. Tribu developed a targeted digital strategy timed precisely to Disney’s official on-sale moment—Sunday night at 11:01 PM—when pre-orders were unlocked nationwide.