Digital Marketing
Online Stores

5 Ways to Increase Online Sales for the Holidays

The Tribe
December 5, 2022

The holidays are a crucial time for businesses, especially those who sell online. If you want to increase your online sales and reach your holiday revenue goals, there are a few things you can do. Check out our list of the five best ways to increase online sales for the holidays!

Get Festive With Your Branding

As the holidays approach, it's important to make sure your online presence is ready to take advantage of the increased traffic and sales. One way to do this is by getting festive with your branding. This doesn't mean going overboard with red and green Christmas colors (unless that's part of your brand identity). Instead, look for ways to infuse the holidays into your existing branding. For example, you could create holiday-themed social media posts, send out holiday e-cards to customers, or even launch a holiday-specific landing page on your website. By getting creative with your holiday branding, you'll be able to stand out from the competition and drive more sales during the most important time of the year.

Offer Seasonal Discounts & Promotions

One of the best ways to increase online sales during the holidays is to offer seasonal discounts and promotions. This is a great time to reach out to customers and let them know about your latest products and services. However, it's also important to keep in mind that competition is fierce during the holidays. That's why it's important to use digital marketing techniques to reach your target audience. By using targeted ads and email campaigns, you can ensure that your message stands out from the rest. And by offering seasonal discounts and promotions, you can give your customers an incentive to buy from you.

Offer Free Shipping 

Free shipping is one of the best ways to increase sales during the holidays. Shoppers are looking for deals and free shipping is a great incentive for shoppers to buy from you instead of your competitors. It shows that you're willing to go the extra mile to make your customers happy. You can also use free shipping as a way to increase the average order size. For example, you can offer free shipping on orders over $50. This encourages shoppers to buy more items from you at once, which can lead to a significant increase in sales.

Highlight Last-Minute Gift Ideas

The holidays are a busy time for everyone, and it can be tough to find the perfect gift for loved ones. For some people, the solution is to start their holiday shopping early and spread the cost out over a few months. However, some leave shopping until the last minute. If you want to capture the attention of these procrastinators, make sure you have a section on your website dedicated to last-minute gift ideas. Highlight items that can be shipped quickly, or offer e-gift cards that can be emailed immediately after purchase. By catering to both types of shoppers, you'll be able to maximize your sales and make everyone happy this holiday season.

Make Sure your Website is Ready for the Holidays! 

Before you start pushing out holiday-themed content, it's important to make sure your website is ready for the influx of traffic. Here are a few things to keep in mind:

  • Review your website's analytics to see where traffic is coming from and what pages are being accessed most frequently. This will help you identify any areas that need improvement.
  • Make sure all your forms and CTAs are working properly. Nothing is more frustrating than filling out a form only to find out it's not working correctly.
  • Optimize your website for mobile devices. With more and more people using their phones and tablets to access the internet, your website must look good on smaller screens.
  • Check your site speed and make sure it's loading quickly. No one wants to wait around for a slow website to load.

By taking the time to prepare your website for the holidays, you can ensure that visitors have a positive experience and are more likely to come back in the future. The holiday season is a great time of year for online businesses, but it's also a challenging time of year because of the high amount of competitors trying to thrive in sales. If you want to stay ahead of the competition this holiday season and increase your online sales, make sure to use these five tips! With a little organization and some creative marketing, you can boost your business's bottom line and have a successful holiday season!


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