Branding & Logo Design for San Antonio Report

As San Antonio’s trusted nonprofit news source, San Antonio Report plays a vital role in building an informed and engaged community. When the organization prepared to enter a new chapter, they partnered with Tribu to reimagine their visual identity for a modern era of local journalism. The rebrand included a refreshed logo design and cohesive brand identity system that balances credibility, clarity, and approachability. To support the launch, Tribu extended the new identity across collateral, event signage, launch swag, custom web pages, and digital assets, ensuring consistency at every point of engagement. The result was a bold, recognizable brand that feels contemporary while honoring the trust the San Antonio Report has built with its audience, supporting their mission through design that’s built to inform, connect, and endure.