Citizen Chicken & Donuts

Citizen brings southern comfort food to the fast-paced world, with chicken, donuts, and charm served all day. Tribu developed a bright, approachable brand identity anchored by a plump little rooster mascot that captures Citizen’s humorous and friendly spirit. From the logo and packaging to menus and brand assets, every touchpoint reflects the warmth and authenticity of this all-day chicken and waffles destination.