Branding, Logo Design & Packaging for Citizen Chicken & Donuts

Citizen Chicken & Donuts brings southern comfort food to the fast-paced world—serving chicken, donuts, and charm all day long. Tribu partnered with Citizen to create a bright, approachable brand identity built around warmth, humor, and personality. The brand is anchored by a friendly rooster mascot that sets the tone across logo design, packaging, menus, and supporting brand assets. Every touchpoint was designed to feel inviting and authentic, reflecting the comfort and character behind this all-day chicken and waffles destination.