Amazon has grown to become one of the biggest online retailers. Companies are now able to sell directly to Amazon, cutting out middlemen you might have to deal with when going a more traditional route and increasing ROI.Amazon’s use of its search feature is similar to that of search engines. Amazon’s advantage, however, is that they shorten the customer’s buying timeline. Rather than browsing multiple sites, customers go directly to Amazon when they are looking for a new product. Not to mention if you have Prime, completing your shipping and billing is just a few buttons away.
Amazon’s self-managed options function similarly to other search ad platforms. With Amazon, you have a few options on how to display your ads.
Not quite ready to make an investment on the platform? You may want to consider the Amazon Store Pages. Amazon also offers sellers and vendors an option to create their own multi-page store on Amazon for free, allowing you to promote your brand and products. Amazon allows creators to have a little more flexibility in your creativity and show off your brand.
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