Devils River Whiskey

In a fiercely competitive industry, Devils River Whiskey needed a bold identity to stand out. Tribu developed the Sinfully Smooth Whiskey campaign, a tagline and national rollout that positioned the San Antonio-based brand for coast-to-coast appeal. From billboards to airplane magazines, social media to influencer partnerships, we traded cowboy grit for a refined, lifestyle-driven look that helped Devils River expand into 28 states, and counting.