Ideas Post
Find Sara (Tribu CEO) on Forbes.com in "16 Tips For Capturing Millennial And Gen-Z Attention" On YouTube
Made it to Forbes, y’all. Find us in 16 Tips For Capturing Millennial And Gen-Z Attention On YouTube. Our CEO, Sara Helmy, is quoted as Tip #4 “Be Authentic and Relatable”. Learn about compelling ways to captivate a youth audience with YouTube marketing and enjoy tips from some of our greatest thought-leaders in digital advertising today.
P.S. Perfect timing, because we just hammered out in-house videography and photography services at Tribu. 😉
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Ideas, Ideas, Ideas
The Role of Empathy in Modern Marketing
Attention spans are shrinking and algorithms shift faster than brand loyalty—what truly cuts through the noise in modern marketing isn’t just strategy. It’s empathy.
TikTok Made Me Buy It: Why They Have The World's Most Addictive Ads
What makes TikTok ads so irresistible? Why do we go from scrolling to swiping our cards in seconds? And more importantly, what can marketers learn from that?Let’s break down why TikTok's ad strategy is the most addictive on the planet.
The KPI Dilemma: Are Likes Leading You Astray?
It’s tempting to chase what’s visible. We all love a good screenshot of “likes blowing up” in the group chat. But growth doesn’t always look like applause. Sometimes, it looks like a quiet uptick in qualified leads. A steady climb in average order value. A new stream of referrals.
Featured Work
We don’t just deliver - we make a difference.
Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.
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