Ideas Post
Logo v. Brand: What's the Difference?
Creating logos and brands are very common (and one of my favorite) projects we work on here at Tribu. Many people believe that a logo is the brand and vice versa, but that couldn’t be further from the truth. Take a seat while I drop some branding knowledge on you!
What is a logo?
Everyone knows what a logo is. But, for those of you who aren’t entirely sure, a logo is a shape or symbol that a business uses to represent themselves. Iconic logos include: the Nike swoosh, the Apple apple and the Starbucks mermaid. While a logo is simply a mark, a brand is more complex and includes every single touch-point a customer has with a business.
What is a brand?
As a business owner, your customers doesn’t experience your brand in the form of a logo. They experience your brand through your website, your billboard, your product packaging or your social media. It’s important that your design agency partner understands that your logo is just one small part of a large collection of graphic pieces. A “brand” is the all-encompassing way you make a customer feel. What do they think of when they think of you?
At Tribu, we pride ourselves on creating stellar brands that consumers will want to experience for themselves. Good branding and marketing will give your customers a familiar feeling. When they see your logo, it will make them remember all the experiences they’ve had with your brand. Think you may need some help with your branding or logo? Let’s chat!
Let's build a tribe together
Ideas, Ideas, Ideas
From Lineups to Loyalty: What Brands Can Learn from Music Festivals
What do music festivals and great brands have in common? Energy, connection, and loyalty. Here's how to turn your brand into an experience.
AI in Creative Workflows: Friend, Not Foe
AI isn’t replacing creatives, it's helping them move faster, think bigger, and focus on what really matters. Here’s how to use it with intention.
The Algorithm is Gaslighting You (And Your Ads)
Ad performance can tank overnight without warning. Learn how to outsmart volatile algorithms and protect your budget with a smarter strategy.
Featured Work
We don’t just deliver - we make a difference.
Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.
