Unveiling the Consumer Behavior Psychology in Digital Advertising.
In the dynamic world of digital advertising, the key to success is understanding the psychology behind consumer behavior.
Why Email Marketing is Beating the Heck Out Of Everything
In this blog we discuss effective ways to use email in addition to other marketing techniques.
Why I Love Smokey Bear, and Why You Should Use a Brand Mascot
Smokey Bear is an iconic American symbol that has been around since 1944. Here's why you should use a brand mascot to represent your business!
What up, Sun? Tribu Takes Corpus Christi #2019TribeRetreat
For this year’s Annual Retreat, Tribu went beachside! After closing up the office on a Friday, we hit the road and made our way to Mustang Island in Corpus Christi.
What Do Great Designers and Children Have in Common?
One of the most important abilities you can have in design is the ability to think outside of the box. Yes, you’ve probably heard of this before. Everybody has.
We Live by this @ Tribu!
We live by this and we encourage our partners to always do the same!
Unite with Belief | Apple, Think Different Campaign
What do HBO's Westworld and digital marketing have in common? More than you might think. Read on to discover how a content strategist thinks when watching this sci-fi series.
Tribu's Core Values!
Implementing Core Values within your Tribe (Company) not only make for a great culture, they ensure everyone is working towards the same goal within your Tribe.
Tribu Holiday Card 2017
Custom graphic design and printing to celebrate the holiday season.
Tribe Q&A: 10 Questions With Hailey Wilson, Sales Representative at Tribu
Each month we will ask a different tribe member 10 questions so that you #MeetTheTribe and get to know more about their backgrounds, passions, and interests.
The Power of Memes - Are You Missing Out On Your Social Media Marketing?
Let's talk about how memes can help you achieve your social media marketing goals in 2023 and deliver those metrics you've been dreaming of!
The Power of Having a Tribe
Having a tribe saves advertising cost in the long run… Ask people how many iMac commercials they’ve seen this year? Probably none. Apple doesn’t have to spend 90 million dollars on TV campaigns and Radio ads for the iMac to be a success; their tribe does the talking for them. Apple’s profit rose 78% in...
The Mystery of Light – Twilight on The Plaza
If the day is for work and the night for sleep, then twilight is when memories are made. The time of two lights, the fading sunset and the emerging light of the moon and stars is what makes it the one part of the day that stands alone. Add San Antonio’s penchant for the festive,...
The Flattening: Why Brands Are Simplifying
Logos and their brands are becoming flatter and simpler. Is minimalist branding good graphic design or a trend that everyone wants to chase?
The Evolution of SEO in 2023 - What You Need to Know
Discover the latest SEO digital marketing trends in 2023. Get ahead by optimizing for user intent, voice search, local SEO, and mobile.
The 4 Most Important Lessons in B2B Digital Marketing
While B2C marketing is more straightforward, B2B marketing can be a challenge. Here are 4 key lessons to up your B2B digital marketing game.
Texas Margarita Factory Brand Portfolio
Texas Margarita Factory has a new glow-up. In on the funky and fun with bright colors that match their bright and wacky drinks...
Temu - Witness the Birth of a Brand
Not only as consumers, receive the advantages of the product, but also as a marketer, observe the brand-building sense and wisdom behind it.
Taglines In Tandem : A Logo's Second Hand
Taglines work in tandem with a logo for brand recognition and recall; a tagline or slogan is a condensed version of their overall messaging
Super Sudz VIRAL Haunted Car ash
Super Sudz, a local San Antonio car wash, saw an influx of traffic during their haunted carwash that went viral. Here are the results!
Step Away from that Design or Else!!
If you've ever hit a wall when coming to design, you more than likely need to break and step away from that design to clear your head!
Sit-down Sendoff with Blake McGee, Content Strategist at Tribu
Tribu's first Content Strategist, Blake McGee, spills all about his experience at Tribu on his last day at the marketing agency. Interviewed by Andrew Perez.
Saying Thank You, Tribe-Style
Tribu designs a functional and beautiful thank-you gift for partners and friends. Explore our thank-you gift and see what we could design for your business.
Sara Helmy (CEO) Speaks at Startup Grind: Full Video
Tribu CEO, Sara Helmy, on the Startup Grind stage. Interview by Matthew Espinoza.
RQ BBQ Website Design
RQ BBQ's new website design wanted to keep it clean but feature a savory and sophisticated flavor.
Rebranding: How to Avoid a “New Coke”
We all remember the 'New Coke' fiasco of the 1980s, but Coke was trying to do something that all businesses should. How can you carry out a successful rebrand without the 'New Coke' fiasco?
Psychology & Advertising
fairly sensible breakdown of how advertising & psychology collaborate to persuade consumers
Post-Pandemic Era: Advertisers' Budgets Not Going Down, But More Concerns Arise About Their Effectiveness
As consumer preferences shift, publishers need to spend more time understanding users and their preference for advertising services
Podcast Power: Unleashing the Potential of Engaging Marketing for Your Business
Podcasts have become popular. This makes a podcast an ideal marketing tool to engage with customers who are seeking entertaining content.
Partner Oriented Agencies Create Customer Loyalty
For the organization, a “partner oriented” agency relationship means trust & time & pushing yourself to think outside the box.
NASA and Government Graphic Design
Discover how NASA's effect on government graphic design in the '60s brought a wave of exciting & modern design that's still relevant today!
Navigating the Path of a Content Creator Intern at Tribu: Embracing Challenges and Celebrating Growth
Join me on my journey as a content intern at Tribu - take a look at the challenges I faced, how I overcame them and celebrated growth.
My Love for Marketing
years exploring the world of marketing and advertisements and branding and shopper science and promotional strategy and you name it.
Love for Our Partners & What We Do
Getting to serve awesome businesses in their pursuit of growth & consumer loyalty is an exceptionally valued experience to us. We love it, love it.
Invisible Wounds Need Visible Relief
Pur IsoLabs and the Lone Survivor Foundation have teamed up to release a new line of hemp CBD products that could act as tools for relief.
In Graphic Design Less Is More: Or Does it Confuse Your Brand?
I think minimalist design works best with more established brands because consumers already know what the product is for. Take Nutella, for example:
How the Nelk Boys Utilized Their Fan Base to Build a Media Business Empire with Social Media Marketing
Who are the Nelk Boys and why are they dominating the younger demographic with their social media marketing? Find out with Tribu in this blog!
How HBO's Westworld Can Make Us Better Digital Marketers
What do HBO's Westworld and digital marketing have in common? More than you might think.
How Gymshark Became a Titan in the Fitness Apparel Industry
Gymshark's marketing strategy helped them become a staple in the fitness apparel industry, taking market share from 100+-year-old giants.
How an Easter Egg Can Set Your Website Apart
Intangible goals like making your website cool are important. Here's one way to do that, an easter egg! See some examples from our Tribu.
Graphic Designers React - Thanksgiving Edition 🦃
Our Graphic designers decided to react to some Thanksgiving advertising and design. Join us for a few office shenanigans!
Give Yourself the Gift of Clarity this Christmas
Clarity in business goes a long long way. It’s a virtue that I believe can often be forgotten.
Get the Most Out of Your Ad Agency // Bloomberg Businessweek
Instead of thinking of your advertising team as an outside vendor, treat it as a partner, argues columnist and advertising veteran Steve McKee.
An assortment of different Fiesta medals designed for various private and City of San Antonio partners.
For the 2nd Time, Tribu Appears on the Inc. 5000, Ranking No. 2,637 With a Three-Year Revenue Growth of 155 Percent
Inc. magazine today revealed that Tribu, a digital marketing and design firm in San Antonio, is No. 2,637 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.
Folklife Festival logo
Folklife Festival Logo, Design to be colorful and resable a more vintage version design. Branding was also design to be more playful
Fitting in? Head for the hills! Sounds terrible doesn’t it? If you’re a frequent (or infrequent – we don’t pretend to command your attention) visitor of our website, or Facebook, or you happen to know any of us personally at the tribe, you probably know that we at Tribu relentlessly pursue the misfit, the extraordinary,...
ENT Website Design
This is ENT's new Website design, they particularly cared about Mobile First approach and great design.
Does Anyone Really Know Their Target Audience Anymore??
Heard of the “Digital Age”? Some have referred to it as the third industrial revolution. If you’ve ever bought anything online or communicated with someone overseas using a digital device, you’ve actively participated somehow the high-tech, global economy. And of course, if you own a business at this point in time or plan to in...
Do You Look At Cultural Symbols As Closely As Your Website Analytics?
Marketing and anthropology share at least one common goal; seeking to understand culture. The biggest difference between the marketer and the anthropologist, however lies in the implementation and methodology. There is a reason why an anthropologist participates and observes. He doesn’t immerse himself within a population of people just because he feels like hanging out.... Read more
Do you know the real value of your customers? Read this!
It is so common now to run into all kinds of Facebook and Twitter pages such as law firms, accounting firms, retail businesses… I mean even the President has a Twitter! It is no surprise that the influence that a customer has through these media is more powerful than most would assume. The potential everyone...
Do Brands have Life Cycles?
Successful marketers know that their strategic efforts have a direct effect not only on a brand’s perception, but its lifecycle.
Content Marketer & Graphic Designer: A Perfect Pair
Learn about a silly competition that helped remind us of how important the relationship between content marketer and graphic designer is.
Congrats Nicholas Guevara!!
Congrats to Nick, one of our awesome Account Directors/Explorers here at Tribu for graduating yesterday with a Bachelors in Political Science from UTSA!!
Closing Deals to Crafting Campaigns: The Journey from Sales to Digital Marketing
As my time as a sales turned digital marketing intern with Tribu Creative comes to an end, I reflect on lessons I've learned in both roles.
CEO, Sara Helmy, Gets Article on Human Marketing Published in Forbes
Tribu CEO Sara Helmy is the author of the latest Forbes Community Voice article.
Can’t Kill THIS Bug: Volkswagen and Design
What separates good design from great design is EXPERIENCE.
Blogging Should be a Company-Wide Effort
Write two remarkable blog articles per week, keyword optimize them, and share them across social media channels; see what happens.
Be a Revolutionary for the Sake of Marketing
Earlier today I shared some of my favorite marketing wisdom with our Tribe at our weekly explorer meeting. I think it’s worth sharing with everyone. Don’t take
Avita Apartments - Logo and Graphic Design Elements
The Avita Apartments are inspired by growth, community, and innovation. Check out the graphic design elements that reflect these values!
An Introduction To Anthropology In The Marketing World
For years anthropologists have been practicing the art of cultural immersion. It requires the participants to “immerse” themselves in the culture of the group
Always Be Helping: 5 things I’ve learned from Hubspot’s Pipeline Generation Bootcamp
For the last eight weeks, I’ve had the pleasure of participating in Hubspot’s highly regarded Agency Pipeline Generation Bootcamp. In a nutshell, this virtual course is for Hubspot Agency Partners who are dedicated to generating more opportunities and growing their agencies.
aidia Logo and Naming Process
Aidia Logo design along with Naming process, Design process and options. Color choices. Final logo presentation
A Climber’s Guide to Being a Successful Marketer (or vice versa)
This week's design features Lindsay Miller's work on a simple and practical booklet for the City of San Antonio's Economic Development Department.
5 Things to Consider When Hiring Your New Web Designer
What are the 5 factors everyone should consider when hiring a web designer? A great resource for today's competitive landscape. Written by CEO Sara Helmy.
5 Keys to Mobile Marketing: Optimizing Strategies for a Mobile-First World
Facing the new reality of a mobile-first world? It’s time to up your game with effective mobile marketing strategies.
5 Effective Digital Marketing Tips For 2023
As digital marketing evolves, it's important to stay ahead of the curve. Here are five effective digital marketing tips that will help you succeed in 2023.
4 Tough Questions About Your Website Design Performance
It’s time to ask yourself 4 tough questions about your website design performance to determine if you need to seek out a new web developer.
30 Days With Tribu: Content Marketing Intern
From being a mentee in high school to a content marketing intern in college, learn about the eye-opening journey that I’ve had with Tribu!
3… 2…1… Skip. Will Outbound Marketer’s Ever Produce Anything That’s Isn’t Annoying?
Imagine what it would be like if we lived in world where smiles were the currency. Marketer’s would be broke, and its true – we suck. For the last fifty years we’ve done a lot of talking, and naturally people have stopped listening. Seth Godin will tell you something about this in all twelve of...
2013. The Year of the Innovator.
If you’re reading this right now, it means you’re still alive. Christmas chaos was no match for your cleverly devised survival skills. High-five. We’ve spent 360+ days living in 2012 and goodness-gracious if every year seems to top the last. With wars, famines, earthquakes, hurricanes, unrest abroad and at home, elections, resignations, scientific breakthroughs and a...
10 Start Up Hats That You Should Wear If You Haven’t Already
Ever told someone, "I wear lots of hats" when talking about what you do? If so, we have a lot in common. But there are so many hats out there, especially in the start-up world. Which one's are you wearing?