Tags
Forbes
Forbes Agency Council
Human Approach to Branding
Sara Helmy
Tribu
share on social

CEO, Sara Helmy, Gets Article on Human Marketing Published in Forbes

The Tribe
Published
27 Jan 2017

Tribu’s CEO, Sara Helmy, was recently published in Forbes with her piece entitled “When a Campaign is Misunderstood, Try a More Human Approach.” Get her take on why a brand must be approachable and people-first to be successful.

Want the inside scoop?
Read the article
here.

Let's build a tribe together

Ideas, Ideas, Ideas

DESIGN
August 15, 2025

The Three-Second Test: Does Your Brand Pass It Online?

Learn More
DESIGN
August 9, 2025

From Lineups to Loyalty: What Brands Can Learn from Music Festivals

What do music festivals and great brands have in common? Energy, connection, and loyalty. Here's how to turn your brand into an experience.

Learn More
DESIGN
August 8, 2025

AI in Creative Workflows: Friend, Not Foe

AI isn’t replacing creatives, it's helping them move faster, think bigger, and focus on what really matters. Here’s how to use it with intention.

Learn More

Featured Work

We don’t just deliver - we make a difference.

Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.

See More
Drag to explore more