Clarity in business goes a long long way. It’s a virtue that I believe can often be forgotten. We remember the importance of punctuality and profitability but what about clarity and what can it do for your day-to-day?
Pretty much everything….I think.
Overall, clarity should be a business’ best friend. It can help you sift through the not-so-important and get straight-to-the-point. It can change the way you challenge obstacles, and even what you consider to be an obstacle.
So why is this little agency preaching clarity on our blog? Because we believe it’s made some of the greatest brands even greater.
Mark Zuckerberg of Facebook for one…he wanted to build a platform that would enhance our communication. Without clarity he may have sold too early. Today, he now sits upon a company that has done just that, and continues to provide this service to millions of individuals everyday.
Steve Jobs and the Apple legacy he’s left behind. A friend told me a story about him once. He told me that one season there was a race to get products on the shelves before Christmas and each and every company wanted to their’s to sit on retails’ prime real estate shelves first (I’m talking about the big boys like IBM & Microsoft & Dell). It was common, of course, for cost-reduction to ship by sea so everyone was fretting about getting their product on the boats at just the right time. Of course, Jobs saw beyond the little “sea obstacle” and called up his favorite air-freight companies. He didn’t care that they were regarded by the industry as obnoxiously expensive. He purchased all the space he could and boarded his Apple products to be flown to everyone’s favorite tech-retail stores. What do you think happened next?
In a panic, the big boys frantically started dialing the air-freight companies only to find that Jobs had purchased all the freight space, whether he was using it or not. As a result of Jobs’ clarity – Apple products got to the shelves first while all the big boys’ products trailed weeks behind on boats in the middle of the ocean.
I’m sure for Jobs, his clarity provided him with a very merry Christmas.
Maybe you’ll adopt clarity this season & clarity will gift you too.
Tribe up your inbox and keep up with Tribu
Explore the Marketing Powerhouse of CrossFit: From its origins to the global phenomenon it is today, discover how CrossFit's unique marketing strategies have reshaped fitness and built a passionate community.
Combat ad fatigue with 5 strategies to revive your campaigns. Renew engagement through creative rotation, personalization, and more.
Typography shapes your brand's voice and resonates with customers. Learn the importance of typography for branding success.