
ideas & Insights
Articles, Blogs, Ideas
Things we’re building, questioning, exploring, or just can’t stop thinking about. From brand strategy to bold creative, this is where we drop insights, trends, and straight-up thoughts from inside the tribe.


Instagram Reels vs. TikTok: Adjusting your Social Media Strategy to an Ever-Changing Industry

5 Free Digital Marketing Tools You Should Be Making The Most Of
As an entrepreneur, you must always keep in mind that the success of your business is a result of the details you pay attention to...

My Virtual Marketing Internship Experience With Tribu
When I first applied to become part of the student cohort with the students+startups internship program, I could never have imagined all of ...

Captivating Web Design Trends of 2020
Let’s take a look at the best web design trends of 2020 that have evolved from mixing stunning graphic design and innovative web design...

4 Reasons Every Tribe-Worthy Brand Needs a Brand Guide
Learn why a well-crafted brand guide is essential for creating a tribe-worthy brand that resonates and builds lasting connections.

How Can You Reach An Audience Segment On Dating Apps?
You may not be spending time yet targeting buyers through apps like Tindr, Bumble, Plenty Of Fish — or the plethora of other free dating...

Capturing Your Audience's Attention with Animated Videos
The biggest problem small business’ face is not what you think it is. With constant messages being sent their way by the minute, it can...

How To Create An Optimized Instagram Profile
Since it’s inception in 2010, Instagram has skyrocketed to become one of the leading social networking apps in the world and has since...

Strategies for Graphic and Web Design Collaboration
With the growing need for businesses to have an online presence, web design has never been more relevant. Digital agencies are...

5 Web Design Practices to Help Improve Your Site’s Bounce Rate
Alongside strategic thinking, good and purposeful design decisions and thinking can help improve any sites’ bounce rate. It is important to...

3 Social Media Campaigns That Will Sparks Ideas For Your Own
With the amount of growing competition on social media, brands can find it hard to stand out from the crowd and gain online attention and...

5 Reasons Why You Need Wireframes When Designing a Website.
Thinking about designing a new website but don’t know where to start? A wireframe is a quick, simple, visual representation of what your...

High-performance Patient Care Ennoble Logo Design
This project was unique to develop. Ennoble is a one of a kind exclusive concierge hospitalist service for selected primary care physicians...

Escape Room San Antonio Branding
At their core, the Escape Room San Antonio Tribe are risk-takers. When they came to us with the need for a new brand we knew we had to...

Questions to Ask When Building an Influencer Marketing Strategy
Want to incorporate influencer marketing into your overall strategy, but not sure how to get started? Want to sell the idea to your manager...

5 Ways To Gain Traction On Amazon
From lowering overhead costs to changing our online buying expectations with the introduction of Prime, Amazon’s influence over retailers...

How Miller’s Law Can Help You Improve Your Product and Brand Experience - An Exercise
Strong communication is not only integral in building relationships but in building seamless product experiences, as well...

Sí Se Puede: Hope-inspired design for Centro San Antonio
The uncertainty of COVID-19 has had an effect on the entire city of San Antonio. With Fiesta being canceled and the streets being empty...

The Next Big Thing?: How Quibi is using digital marketing to battle other streaming giants
With social distancing and stay-at-home orders in full effect across the globe, people are consuming much more media than they were...

Using A+ content to help drive Online Sales
Scroll down a product’s page, this is the section of Amazon where you can learn a ton about a brand or product you’re about to consume...

The Rise Of “The Live Stream” During COVID-19
Although Instagram has continued to grow since it’s inception in 2010, some of it’s added features had seemingly taken a backseat in...

Tips for making your site user-friendly according to Steve Krug’s “Don’t Make Me Think”
As a disclaimer, Steve says early on in this book that there are no quick and easy answers to your usability questions, it all comes down to...

Barcom Brand Guide
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos...

Honest Abe Food Logo Design
Sometimes you get a project that creates itself. This was a fun design project. I was honored to create a logo that pays homage to Abe who...

How to market during a time of crisis
Hi everyone, it’s your friend Hailey at Tribu! The past couple of weeks have been a whirlwind. With the economic landscape changing each...


