Tags
Ad Agency San Antonio
Advertising Agency San Antonio
Branding San Antonio
Digital Agency San Antonio
Digital Marketing
Digital Marketing San Antonio
graphic design agency
graphic design san antonio
social media agency
social media company
Web Design
web design agency
Website Design
share on social

How To Create An Optimized Instagram Profile

Since it’s inception in 2010, Instagram has skyrocketed to become one of the leading social networking apps in the world and has since...

The Tribe
Published
15 Jul 2020

Since it’s inception in 2010, Instagram has skyrocketed to become one of the leading social networking apps in the world and has since been able to maintain 1 billion active users (Sprout Social). As competitors continue to crowd the digital marketing space, Instagram has continued to hold it’s own, molding from a photo-heavy platform to incorporating videos and Instastories. Start your Instagram strong by reading these tips on how to optimize your social media profile, and check out some of the inspiration we’ve provided for some extra inspiration.

1. Don’t Be Shy

A lot of personal accounts are private, however, it’s important for businesses to create a public account for visibility and to allow potential followers to find you easily. With a public account, those who stumble into your page can view all of your posts, see your tagged posts, and will be more likely to follow you if they decide they like what they see.

2. Creativity But Make It Simple

Usernames are a great and fun way for your company to get creative. But, keep in mind that you want to use something that can be easily recognized, searched, and linked back to you. For example, an ice cream shop named Amy’s in Austin, Texas could use the username “@AmysIceCreamAustin.”

digital marketing agency san antonio

DCComics. (n.d.). Retrieved July 14, 2020, from https://www.instagram.com/dccomics/

3. Keep It On Brand

Some personal accounts use memes or funny images for their profile pictures. However, it’s recommended that business accounts use their own logo so that potential customers can easily identify you out of a list of competitors, hashtags and usernames. You’ll also look more professional and put together by doing so.

creative agency san antonio

Starbucks. (n.d.). Retrieved July 14, 2020, from https://www.instagram.com/starbucks/

4. It’s All About The Bio

Just like the profile picture, an “Instagram Bio” is what visitors will look at first. Here, a business has an opportunity to introduce themselves and highlight any services of theirs. But remember, you only have 150 characters to do so. Don’t be afraid to bring in some spunk and personality when you’re writing these and make sure that you place a link within it that you regularly update.

digital marketing agency

BHCosmetics. (n.d.). Retrieved July 14, 2020, from https://www.instagram.com/bhcosmetics/

5. Quality Over Quantity, Always

Although posting frequently will get more eyes on your page, that doesn’t mean they’ll become brand fans of yours. it’s more important to post high-quality images, graphic design, and video content in order to create that difference in your online presence. To create beautiful, relevant content keep this in mind:

     
  • Will my audience be interested in this?
  •  
  • Is this well framed and designed?
  •  
  • Has it been edited and how does it look on my feed overall?

There’s no need to fear joining social media apps like Instagram. They’re a great and fairly simple way for you to create engagement with your customers and introduce yourself to new ones too. Speak with one of our digital marketing experts to get you started with a strong social media game.Contact us

Let's build a tribe together

Ideas, Ideas, Ideas

DESIGN
July 2, 2025

The Role of Empathy in Modern Marketing

Attention spans are shrinking and algorithms shift faster than brand loyalty—what truly cuts through the noise in modern marketing isn’t just strategy. It’s empathy.

Learn More
DESIGN
June 27, 2025

TikTok Made Me Buy It: Why They Have The World's Most Addictive Ads

What makes TikTok ads so irresistible? Why do we go from scrolling to swiping our cards in seconds? And more importantly, what can marketers learn from that?Let’s break down why TikTok's ad strategy is the most addictive on the planet.

Learn More
DESIGN
June 25, 2025

The KPI Dilemma: Are Likes Leading You Astray?

It’s tempting to chase what’s visible. We all love a good screenshot of “likes blowing up” in the group chat. But growth doesn’t always look like applause. Sometimes, it looks like a quiet uptick in qualified leads. A steady climb in average order value. A new stream of referrals.

Learn More

Featured Work

We don’t just deliver - we make a difference.

Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.

See More
Drag to explore more