Sometimes you get a project that creates itself. This was a fun design project. I was honored to create a logo that pays homage to Abe who is the late father of the chef who created Honest Abe Food. It is always an interesting process to create a logo mark that resembles a person. It is a balancing act of having the right amount of stylization and, staying true to the source.The final outcome came out great! Taking inspiration from vintage halftone prints and pop art design, I landed on our final logo. Adding the additional starburst added another layer of charm to the smiling Abe. The overall feel I aimed for hip and bright 1940-50’s mid-century modern style, twisting in a modern look with bright colors and modern typefaces. At the core of honest Abe Foods is a passion for food. I wanted to reflect that passion through a bright and fun design.
Do you have a project in mind? Let us help you bring it to life!Contact us
Tribe up your inbox and keep up with Tribu
Discover 10 power moves to supercharge your eCommerce email marketing campaigns. Learn how to segment your audience, automate your welcome series, recover abandoned carts, and more.
Discover how the nostalgic charm of vintage graphic design is influencing current design trends. Learn how to infuse your brand’s design with a touch of the past.
Discover the crucial role of paid social media in your digital strategy. Precision targeting, measurable results, and brand consistency - it's a game-changer!