Ideas Post
Honest Abe Food Logo Design
Sometimes you get a project that creates itself. This was a fun design project. I was honored to create a logo that pays homage to Abe who...
Sometimes you get a project that creates itself. This was a fun design project. I was honored to create a logo that pays homage to Abe who is the late father of the chef who created Honest Abe Food. It is always an interesting process to create a logo mark that resembles a person. It is a balancing act of having the right amount of stylization and, staying true to the source.The final outcome came out great! Taking inspiration from vintage halftone prints and pop art design, I landed on our final logo. Adding the additional starburst added another layer of charm to the smiling Abe. The overall feel I aimed for hip and bright 1940-50’s mid-century modern style, twisting in a modern look with bright colors and modern typefaces. At the core of honest Abe Foods is a passion for food. I wanted to reflect that passion through a bright and fun design.
Do you have a project in mind? Let us help you bring it to life!Contact us
Let's build a tribe together
Ideas, Ideas, Ideas
The Algorithm is Gaslighting You (And Your Ads)
Ad performance can tank overnight without warning. Learn how to outsmart volatile algorithms and protect your budget with a smarter strategy.
What Marketers Can Learn from the Hermès 'Mystery at the Grooms'
See how Hermès turned immersive storytelling into a marketing masterclass and how your brand can apply the same strategy at any scale.
10 Design Trends Taking Over (That We’re Actually Into)
Design in 2025 is bold, weird, and full of motion. Here are 10 trends and how they’re reshaping visual storytelling.
Featured Work
We don’t just deliver - we make a difference.
Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.
