minimalism

Most people can remember where they were on the day they learned Mr. Pringle had undergone logo reconstructive surgery. Pringles, an iconic brand that had stayed firm in its visual identity for nearly 25 years, had decided to trim back on the decorative elements on its cans and move to a more minimal, simplistic direction...
All
Design
Marketing

The Flattening: Why Brands Are Simplifying

Logos and their brands are becoming flatter and simpler. Is minimalist branding good graphic design or a trend that everyone wants to chase?

READ MORE