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Launching Your Redesigned Website: Maintain SEO and Avoid Pitfalls
Revamp your site without losing SEO rankings. Expert tips and pitfalls to avoid for a seamless website redesign.
Revamping your website is akin to a facelift for your digital abode—full of promise and excitement! But like any renovation, it's crucial to steer clear of blunders, especially for your site's search engine visibility. Here are user-friendly tips to navigate your website's redesign while keeping SEO in tip-top shape and avoiding common hiccups:
Before You Go Live
- SEO Check-Up and Strategy: Like taking inventory, assess what works and needs enhancing in your SEO approach and high-performing pages. Crucial when changing domain addresses. Make Google aware via Google Search Console.
- Redirect Roadmap: Set up 301 redirects from old URLs to new ones, ensuring a seamless transition and maintaining rankings.
- Polishing Your Content: Update content to match the new design, ensuring metadata, titles, and tags remain relevant.
During the Makeover
- Keeping the Lights On: Keep the current site or a landing page live to maintain visitor trust and search engine visibility.
- Testing, Testing, 1-2-3: Thoroughly test the new site for broken links, slow pages, and technical hiccups.
After the Big Reveal
- Eyes on the Console: Monitor Google Search Console for post-launch issues, rectifying indexing problems swiftly.
- Sitemap Update: Update sitemap and robots.txt to reflect the new site structure for proper crawling and indexing.
- Sprucing Up Your Content: Regularly refine and update content for SEO efficacy.
Pitfalls to Avoid
- Forgetting Redirects: Implement 301 redirects to avoid traffic loss.
- Ignoring Mobile Users: Ensure mobile-friendliness for better rankings and user experience.
- Slow Load Times: Optimize images and use caching for faster loading.
Your website redesign signifies growth. Adhering to these tips and bypassing common pitfalls ensures a seamless transition, maintaining SEO strength and welcoming a new era of website success!
Ready for a successful redesign? Reach out to Tribu and level up your digital presence!
Let's build a tribe together
Ideas, Ideas, Ideas
TikTok Made Me Buy It: Why They Have The World's Most Addictive Ads
What makes TikTok ads so irresistible? Why do we go from scrolling to swiping our cards in seconds? And more importantly, what can marketers learn from that?Let’s break down why TikTok's ad strategy is the most addictive on the planet.
The KPI Dilemma: Are Likes Leading You Astray?
It’s tempting to chase what’s visible. We all love a good screenshot of “likes blowing up” in the group chat. But growth doesn’t always look like applause. Sometimes, it looks like a quiet uptick in qualified leads. A steady climb in average order value. A new stream of referrals.
What to Post When You Have ‘Nothing to Post’: 20 Easy Ideas
Let’s build something together. Here are 20 easy post ideas I keep on hand for those “I got nothin’” days — and yes, I’ve used every single one.
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