Sometimes ad copy flies off the keyboard. Other times the brainstorming process requires a little more thinking outside of the box. We all know the gist, you know you need to be “scroll stopping,” “attention grabbing,” or “breaking through the noise.” Let’s be real, you do only have a few seconds of someone’s attention.
Ask yourself:
- What questions can you anticipate and answer about the product or service?
- What frustration or pain points are they feeling and can you solve it?
- What is on their mind right before conversion?
- Who is your audience?
- Don’t forget to be relevant. You want people to think “That’s so me, the algorithm got me again.”
- What ads do you personally notice on your own feed?
- What platform are you advertising on?
Headline Copy Tips and Tricks
The best headlines serve a purpose. When headline copy works it’s clear who it is for. Grab their attention even before the primary text.
Headline copy should:
- Feel conversational
- Be tailored to a defined audience
- Make the reader recognize themselves in the content
- Avoid clickbait
- Skip the CTA (save it for the button)
Primary Text Copy
Primary copy invites the reader in. Write the way people talk to themselves and be bold in writing an observation or internal dialogue and not a pitch. This isn’t to say there isn’t any remaining structure. It can still follow hook, relevance and value, but is disguised in natural language.
You can get creative with:
- Micro-confessions (“We used to write safe ads too.”)
- Call out the scroll behavior directly (“You’ve seen this ad before. Just in different colors.”)
- Start mid-thought (“The part nobody tells you about…”)
Test your Copy and Run With it
Lean on testing to see what works. Writing ad copy outside of the box is a way to create ads that are a little outside of the norm. People start to pay attention when ads get creative. Whether it’s in Facebook reels or TikTok, make your copy stand out and outperform by opening that box. Reach out and let's make it happen.
Let's build a tribe together
Ideas, Ideas, Ideas
How Design Impacts Your Bottom Line
How design impacts your bottom line through trust, clarity, and conversion and why modernizing matters.
In-House vs. Agency Marketing
In-house vs agency marketing: key differences in cost, speed, and expertise to help you decide.
When to Break “Best Practices” in Marketing
When to stop following marketing best practices and use strategy to drive brand growth and differentiation.
Featured Work
We don’t just deliver - we make a difference.
Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.
