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Mascots

Filtered blog tag page. Things we’re building, questioning, exploring, or just can’t stop thinking about. From brand strategy to bold creative, this is where we drop insights, trends, and straight-up thoughts from inside the tribe.

Marketing

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February 11, 2026

How Brand Personality Powered Duolingo’s Viral Campaign

Duolingo’s bold mascot stunt shows how clear brand personality turns attention into action—and why clarity beats shock value in modern marketing.

There is no greater joy than growing tribes for the brands we serve.

Take a look at some of the branding, digital marketing, and creative work that’s helped our partners grow—and built real tribes along the way.