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Manzanilla Sophia, Web Design Elements
See how for Manzanilla Sophia a Website redesign was the first step toward the company working to sell in the American market...

Marian
Published
25 Nov 2022
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DESIGN
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June 25, 2025
The KPI Dilemma: Are Likes Leading You Astray?
It’s tempting to chase what’s visible. We all love a good screenshot of “likes blowing up” in the group chat. But growth doesn’t always look like applause. Sometimes, it looks like a quiet uptick in qualified leads. A steady climb in average order value. A new stream of referrals.
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