Visual Identity

Filtered blog tag page. Things we’re building, questioning, exploring, or just can’t stop thinking about. From brand strategy to bold creative, this is where we drop insights, trends, and straight-up thoughts from inside the tribe.

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Marketing
February 17, 2025

Brand Identity in 2025: Stand Out & Build Your Tribe

Unlock the secret to lasting connections with a powerful brand identity in 2025. Build a tribe-worthy brand with authentic visuals and bold storytelling. (154 characters)

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January 22, 2025

How to Choose the Perfect Color Palette for Your Brand

Your brand colors shape how people perceive you. Learn how to pick the perfect color palette to build a standout, tribe-worthy brand.

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Marketing
January 3, 2025

The Psychology of Color in Marketing: How Colors Shape Consumer Behavior

Explore how color psychology influences branding and drives consumer behavior through strategic design.

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Design
December 2, 2024

The Magic of Designing for Small Businesses

Discover why designing for small businesses is special and how Tribu transforms dreams into impactful brands.

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Design
November 18, 2024

The Art of Bold Branding: Conceptual Design and Messaging That Matters

Learn how bold branding and effective messaging create lasting, tribe-worthy connections with your audience.

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Design
April 26, 2024

How Graphic Design Carves Out Brand Identity and Recognition

Unravel the pivotal role graphic design plays in crafting compelling brand identities and driving recognition.

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Design
December 22, 2023

Unveiling the Symphony: The Artistry of Spotify Wrapped Playlist Graphics

Dive into the artistry of Spotify Wrapped playlist graphics—personalized melodies, color psychology, and the evolving design trends. A harmonious blend of technology and artistry awaits your musical journey.

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Design
Marketing
October 26, 2022

Integration of Visual Identity Into Instagram Grids

Some Instagram grids look like a collage of photos selected by throwing a dart at a wall while blindfolded. Others look like they've been carefully curated by Stuart Comer. I think it's safe to say that most brands and businesses would like to aim for the latter. It all starts with understanding what it takes to build a strong brand...

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Design
Marketing
February 14, 2022

Time for a Logo Redesign? Reasons Your Current Brand Mark Might Be Falling Short

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Design
February 17, 2021

Brand Personality Essentials: Citizen Chicken & Donuts

See how Citizen Chicken & Donuts built an authentic brand personality with a playful rooster mascot that connects busy, fun-loving customers. Ignite your spark.

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Marketing
July 29, 2020

4 Reasons Every Tribe-Worthy Brand Needs a Brand Guide

Learn why a well-crafted brand guide is essential for creating a tribe-worthy brand that resonates and builds lasting connections.

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There is no greater joy than growing tribes for the brands we serve.

Take a look at some of the branding, digital marketing, and creative work that’s helped our partners grow—and built real tribes along the way.

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