BLOG TAG PAGE
Rebrand
Filtered blog tag page. Things we’re building, questioning, exploring, or just can’t stop thinking about. From brand strategy to bold creative, this is where we drop insights, trends, and straight-up thoughts from inside the tribe.
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Design
Marketing
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October 24, 2022
The Flattening: Why Brands Are Simplifying
Most people can remember where they were on the day they learned Mr. Pringle had undergone logo reconstructive surgery. Pringles, an iconic brand that had stayed firm in its visual identity for nearly 25 years, had decided to trim back on the decorative elements on its cans and move to a more minimal, simplistic direction...
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Design
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April 11, 2020
Barcom Brand Guide
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos...
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