When investing in marketing, it’s important to measure the return on investment on efforts to see what is working and not working to help grow your business. Social media can be a wonderful marketing tool to help you do this because it is extremely measurable, editable and scalable over time.
Amazon has grown to become one of the biggest online retailers. Companies are now able to sell directly to Amazon, cutting out middlemen you might have to deal with when going a more traditional route and increasing ROI.