When investing in marketing, it’s important to measure the return on investment on efforts to see what is working and not working to help grow your business. Social media can be a wonderful marketing tool to help you do this because it is extremely measurable, editable and scalable over time.
Nike takes a lifestyle approach to their content. Nike using their Instagram feed to tell a story about their brand story, athletic brand ambassadors, and their everyday users. Their content has an organic, user-generated feel.
Although Instagram has continued to grow since it’s inception in 2010, some of it’s added features had seemingly taken a backseat in terms of popularity.
When investing in marketing, it’s important to measure the return on investment on efforts to see what is working and not working to help grow your business. Social media can be a wonderful marketing tool to help you do this because it is extremely measurable, editable and scalable over time.
Oreo x Wiz Khalifa: Playful 4 Life Digital Campaign
I’ve started planning my wedding. Yay! Which means I’ve been intensely researching venues, vendors, dresses and more. But, what I’ve noticed recently is that I’ve been doing the majority of my search on Instagram, not even visiting the websites of these people and places.
Social media is constantly changing and evolving. It’s amazing we keep up with it all! In the news recently, my favorite platform, Instagram, is rolling out some new updates that you should totally keep your eye on. Check them out!
We recently had a client (who happened to be a college) ask how best to enlist their student body's help in elevating their school's social media presence.
We recently had a client (who happened to be a college) ask how best to enlist their student body's help in elevating their school's social media presence.
Do you ever find yourself driving up the highway and stopping to glance at a billboard for a few seconds? Sometimes you might find them irrelevant, but there are many times when the billboard is SO good that you can’t stop thinking about it.
Which football powerhouses are dominating the social media game? Find out with our in-depth analysis.
Amazon has grown to become one of the biggest online retailers. Companies are now able to sell directly to Amazon, cutting out middlemen you might have to deal with when going a more traditional route and increasing ROI.
