It has been over a week since the launch of Meta’s new Threads app. With over 100 million downloads worldwide, this app has been all the rage on social media.
Still confused about how the Threads app works? Don’t worry! We’ll give you the rundown.
Long story short. Mark Zuckerberg and Elon Musk have been competing. With Musk being the owner of Twitter, it was only a matter of time before Zuckerberg released a competing platform.
Now, whether or not that is the reason behind the app, the truth is that the nature of the platform is very similar to Twitter.
What does content look like on Threads? Because of the newness of the app, the content posted by brands, influencers, and creators is raw, unfiltered, and unhinged.
Threads is an opportunity for brands to be genuine, relatable, funny, witty, and personable.
As fake as social media platforms may seem sometimes. Threads has shown to be a platform that creates a safe space for genuine human thoughts.
What does that mean as a content marketer? This is where you can grow brand awareness from community engagement. Don’t try to sell your product or service, rather focus on engaging with the audience.
The question everyone is asking. Is the app going to stand the test of time? There is no way to know for sure. However, as of now, it is an opportunity to engage with a new audience and have fun with it. Social media apps come and go, and as a content marketer, you want to leverage social media for your brands as much as possible.
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