Ideas Post
Senior Living Made Mid-Century Modern Chic
We were recently approached with the challenge of rebranding a senior living apartment complex right here in Tribu’s hometown of San Antonio. This particular apartment complex was looking to bring new energy to its identity, not only to excite potential residents, but also to overcome previously negative community perceptions.
That’s where we came in – our goal was to make sure this new brand gives off fun and friendly vibes. The target market is 55+ years old residents who are tired of home maintenance and looking for a community to spend time with, while also being able to come and go as they please. Our approach was to give the brand a mid-century modern feel with energizing pops of color.
Check out some pages from their brand standards guide and tell us what you think!
Logo Mark
Brand Promises
Brand Colors
Brand Pillars
Thinking your business needs a brand refresh? Drop us a line or give us a call, we love giving brands a fresh spruce!
Like our work?
Contact us and let us make your project shine!
Contact us
Let's build a tribe together
Ideas, Ideas, Ideas
Influencer Marketing: How Brands Can Leverage Social Influence in 2026
Learn what influencer marketing is, why it works, and how brands can use authentic partnerships to drive engagement and trust.
Brands as Characters: Why Personality Is Becoming the New Strategy
Discover why brand personality is becoming a top strategy. Learn how character-driven branding helps brands stand out, connect, and build true tribes.
How We’re Making Sure Your Website Is Findable in the Age of AI Search
Search isn’t just happening on Google or Bing anymore. People are now asking questions in tools like ChatGPT, Google Gemini, and other AI-powered platforms
Featured Work
We don’t just deliver - we make a difference.
Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.
