We were recently approached with the challenge of rebranding a senior living apartment complex right here in Tribu’s hometown of San Antonio. This particular apartment complex was looking to bring new energy to its identity, not only to excite potential residents, but also to overcome previously negative community perceptions.
That’s where we came in – our goal was to make sure this new brand gives off fun and friendly vibes. The target market is 55+ years old residents who are tired of home maintenance and looking for a community to spend time with, while also being able to come and go as they please. Our approach was to give the brand a mid-century modern feel with energizing pops of color.
Check out some pages from their brand standards guide and tell us what you think!
Thinking your business needs a brand refresh? Drop us a line or give us a call, we love giving brands a fresh spruce!
Like our work?
Contact us and let us make your project shine!
Tribe up your inbox and keep up with Tribu
Combat ad fatigue with 5 strategies to revive your campaigns. Renew engagement through creative rotation, personalization, and more.
Typography shapes your brand's voice and resonates with customers. Learn the importance of typography for branding success.
In the dynamic world of digital advertising, the key to success is understanding the psychology behind consumer behavior.