New Year, New KPIs: How To Measure Campaign Success on Social in 2019
Social media is an amazing and valuable tool at our fingertips every day, helping businesses reach new audiences, engage in bigger conversations, increase revenue and drive overall ROI.
But, there are always so many unanswered questions. How do I invest my money? How do I know my campaigns are working? Am I reaching the right audiences? How is social media connected to my overall business goals and successes?
We hear you, and we’ve got you covered. The one true way to get started on answering these questions is by tracking the right social media KPIs or Key Performance Indicators. These metrics can help you measure and compare valuable results across your campaigns, beyond traditional vanity metrics.
Here are some essential KPIs to measure for campaign success in 2019:
Campaign 1: Brand Awareness
Campaign 2: Web Traffic
Campaign 3: Engagement
Campaign 4: Lead Generation
Campaign 5: Conversions
Remember, KPIs can change depending on the social platform, campaign objective, budget amount, audience size and many other factors that can change as quickly as monthly. Note these changes in your reporting, if you can.
It’s never too late to start tracking your social media KPIs. Start with some baseline goals for 2019, and get moving! We’re here if you need anything.
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