How COACH Uses Motion to Tell a Story That Moves You

In a digital world where attention spans are shrinking and screens are nonstop, COACH’s latest campaign, “On Your Own Time,” hits pause in all the right ways.

Starring Elle Fanning, this spring collection campaign is more than a fashion ad—it’s a masterclass in storytelling, branding, and how to use motion graphics to create an emotional connection. From the first frame to the last blur of movement, COACH shows us what it means to move with intention.

The Scene: Motion With Meaning

Elle Fanning opens the campaign overwhelmed by digital noise—texts, pings, the constant stream of now. But she does something radical: she puts her phone in her COACH bag. That simple move sets the tone for the entire campaign. It’s not just a prop—it’s a statement.

As she walks, the world around her either speeds up or slows down. Some characters blur in and out of focus. It’s beautifully chaotic, then calm. That contrast? It’s storytelling in motion. Literally.

Why It Works: Story First, Design Second

This isn’t just motion for motion’s sake. The dynamic visuals serve a purpose—they symbolize an inner transformation. The chaos of modern life fades as Elle takes control of her environment, and the audience feels it too.

COACH isn’t just selling a bag. They’re selling a vibe: confidence, autonomy, individuality. That’s branding gold.

And it’s a great example of how motion graphics can elevate a brand story—when done right.

A Playbook for Brands: When Motion Meets Message

Here’s the takeaway:
If your brand is telling a story, motion can make it unforgettable. But only if it’s intentional. Just like COACH did here, every frame should serve the bigger picture—literally and emotionally.

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Ready to turn your brand story into something people feel?

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Want your brand to move people? Start with clarity. Build the emotion. And then bring it to life with movement that aligns with your identity.

Let’s create visuals that move. Contact us to get started.

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