Ideas Post
Celebrating 100 Magical Years: Disney's TikTok Marketing Strategy
Disney's TikTok marketing strategy celebrates a century, setting a viral trend, community engagement, and brand success.
Disney, the mastermind behind timeless tales and enchanting characters, is rejoicing in its 100th anniversary. To mark this historic milestone, Disney has leaped into the realm of social media, particularly TikTok, to forge connections with a new generation of fans.
The Perfect Platform for Disney
TikTok, the land of short, captivating videos, offers fertile ground for creativity among content creators and brands. Disney saw this potential and seized the chance to celebrate its centenary in an engaging space.
Collecting Cards
Disney hopped on TikTok's viral challenge trend, introducing the Disney 100 challenge, enabling users to collect character cards, fostering engagement and excitement throughout the platform.
Community Building
Encouraging fan engagement, Disney integrated a share feature for users to trade and share cards, fostering a robust community creating videos and trading hubs to ensure everyone's success in obtaining the profile frame.
The Viral Impact
This strategy buzzed with success, significantly boosting brand engagement and interaction. With millions using Disney's sounds, filters, and interacting with their accounts, this TikTok strategy set a new benchmark for brands.
Disney's centenary strategy on TikTok showcases its adaptability and enduring relevance. By embracing the platform's trends and engaging authentically, Disney continues to captivate and enchant new generations.
Ready to elevate your brand? Connect with Tribu and craft your own success story.
Let's build a tribe together
Ideas, Ideas, Ideas
What Even Is Digital Marketing?
Digital marketing. It’s a buzzword you’ve seen everywhere—on job listings, agency websites, and maybe even scribbled on a whiteboard in your office. But what actually is it?Spoiler: It’s not just posting on Instagram and hoping for likes.
Why Loud Marketing Fails (and What Actually Builds Brand Connection)
Post more. Boost more. Shout a little harder into the void and hope someone hears you. But here’s the truth: marketing that’s loud isn’t always marketing that lands.
.jpg)
What Is a Buyer Persona? (+ Templates & Tips)
If you’re marketing without a clear picture of who you’re talking to, you’re not just guessing—you’re wasting time. A buyer persona helps fix that.Buyer personas aren’t fluff. They’re one of the most important tools in your marketing toolbox.
Featured Work
We don’t just deliver - we make a difference.
Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.
.gif)
