Let’s create something that sets a new standard.
Build a Brand that
Plays to Win.
We are Tribu, a digital marketing and branding agency that helps bold brands level up.
We don’t do fluff. We don’t do one-size-fits-all.
And we definitely don’t play it safe. We build brands that know who they are, connect with the people they serve, and go all-in on strategy that works.
Good marketing plays it safe. Great marketing plays to win.
What is This?
Most brands play defense (posting to stay active, running ads because they “should,” guessing their voice instead of owning it). We help brands make moves with intention. Moves that matter. Moves that scale. From creative to performance, we build campaigns that connect, convert, and compound over time.
... What's With The Characters?
Those personalities you’re seeing? They're Brand Archetypes, a proven psychology framework that guides how brands connect with people. Think of them like avatars: each one represents a different personality your brand can tap into to stand out, build trust, and grow loyalty.
Curious where your brand fits in?
What We Do
Pick Your Player
Every brand has an archetype: a character class that shapes how you play the game. Which archetype is your brand? Take a look through our 8-bit archetype characters and take our quiz to find out.
Checkout All The Characters
The Innocent
The Innocent brand archetype is pure optimism. They dream of a world where honesty, simplicity, and goodness always win. Their mission? To make people feel safe, hopeful, and full of light.
The Everyman
The Everyman brand archetype is real, relatable, and rooted in belonging. They value connection over perfection and make everyone feel part of the tribe. No ego. Just authenticity and heart.
The Caregiver
The Caregiver brand archetype exists to protect and nurture. They lead with empathy, build trust through service, and make sure no one’s left behind. Their kindness is their superpower.
The Explorer
The Explorer brand archetype can’t sit still. They thrive on discovery, freedom, and bold new paths. Adventure isn’t optional — it’s the whole point. Their followers go where others only dream.
The Lover
The Lover brand archetype leads with heart. They create beauty, passion, and connection wherever they go. Every interaction is intimate, personal, and dripping with meaning. Love is their power move.
The Jester
The Jester brand archetype lives to make people smile. They bring joy, wit, and clever mischief to every experience. Beneath the laughter lies a serious truth: fun wins hearts faster than fear ever could.
The Hero
The Hero brand archetype exists to prove that greatness is earned. They rise to every challenge, fight for what’s right, and inspire others to push harder. Strong. Courageous. Unstoppable.
The Outlaw
The Outlaw brand archetype breaks rules to build something better. They question everything, disrupt the status quo, and ignite movements. Fearless, fiery, and a little dangerous — they lead rebellions, not committees.
The Creator
The Creator brand archetype is fueled by imagination. They shape ideas into reality, crafting beauty and innovation with every move. For them, creativity isn’t an option — it’s oxygen.
The Magician
The Magician brand archetype is a visionary that wants to dazzle their audience with new and exciting experiences and make dreams come true. They turn the ordinary into the unforgettable and leave a little magic behind.
The Ruler
The Ruler brand archetype is built to lead. They value order, excellence, and control — not for vanity, but to create stability and success. With authority and grace, they set the standard everyone else follows.
The Sage
The Sage brand archetype is a seeker of truth. They crave knowledge, logic, and understanding — guiding others with wisdom, insight, and facts instead of fluff. Every word they speak has purpose.
