Ideas Post
YouTube Launches New Creator-Focused Tool
Youtube Launches new Tool, Bigger advertising Capabilities and more.
Whether you consider YouTube a social media platform or not, there is no denying that it has been a key driver of the rise of influencer marketing. Creators are using YouTube as a stepping stone in creating businesses that thrive on their personality and connection to their audience.In the past year, YouTube has been criticized by creators. Creators arguably made the platform what it is today, but don’t feel supported by the organization. YouTube’s policies have made it harder and harder for channels to be eligible for monetization. Some channels even called out YouTube for viewer suppression and noted that the recommended video algorithm began favoring big corporate players like the late night specials. Let’s be honest we’ve all fallen into the carpool karaoke trap.
Channel Membership
This year, YouTube rolled out the “Channel Membership” for creators to increase their opportunity. To be eligible the creator must have 100,000 subscribers or more, be over 18 years old and be members of the YouTube Partner Program. Opting for a channel membership opens up an additional revenue generating avenue for creators. Viewers purchase a membership at $4.99/month to unlock access to public badges, emojis, and access to creator perks. Creators have the flexibility to customize their perks, from exclusive live streams, additional videos, shout-outs, news of upcoming events, early access to ticket sales and other things.YouTube seems to be making an effort to support their creators. Taking this step to provide creators with tools and resources to not only increase revenue but also provide additional opportunities to engage with fans.Not sure how YouTube can fit into your marketing strategy? Tribu can help you make the most of this platform.Sources: TechCrunch, Polygon
Like our work?
Contact us and let us make your project shine!
Let's build a tribe together
Ideas, Ideas, Ideas
The Anatomy of a High-Converting Webpage
Build a high-converting homepage with strategic copy, clean design, strong CTAs, and trust-building elements that guide users from interest to action.
How to Write Email Marketing People Actually Want to Open
Learn how to write engaging, high-performing marketing emails in 2025 with strategies for subject lines, design, CTAs, and content your audience actually wants.
The Compounding Effect: How Content Marketing Builds Value Over Time
Discover why content marketing is a long-term growth engine—building trust, visibility, and organic traffic that compounds like an investment.
Featured Work
We don’t just deliver - we make a difference.
Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.
