Digital Marketing
paid ads

Unlocking the Power of Paid Advertising: Why a Professional Agency is Essential

Yuyang (Liekkas)
August 9, 2023

Calling all marketers and business owners! We all know the power of paid advertising, but let's be real - it's not always smooth sailing. Without the right expertise, we can easily fall into costly mistakes that drain our budgets and leave us puzzled. That's why I'm here to share valuable insights on avoiding these pitfalls and getting the most out of paid ads with the help of a professional digital advertising agency. With our years of experience, we're excited to offer our expertise and join forces with new partners for success.

Avoiding Costly Mistakes: Optimizing Your Campaign Settings

When it comes to search engines, default settings may not always prioritize your best interests. Take a moment to carefully review your campaign settings to ensure they align with your goals.

For example, consider the advanced location targeting default. It's often best to target "People in my target location" rather than "People in or searching for my target locations." Similarly, excluding "People in or searching for my excluded locations" is preferable to including only "People in my excluded locations." This approach ensures precise geotargeting.

Another important setting to address is the display network inclusion. While it's the current default, removing it can lead to better campaign performance.

Additionally, it's worth considering refining your keyword match types. Although a broad match is the default, it may not deliver the best results in terms of performance. Optimizing your keyword match types can enhance campaign effectiveness.

Gaining Control for Better ROAS: The Smart Campaigns Conundrum

While smart campaigns offer simplicity, they may not provide optimal results. By partnering with us, we can help you build search campaigns that offer greater control. This approach can boost your return on advertising spend (ROAS) and optimize your long-term marketing strategy for success.

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Striking the Right Balance: Click Costs and Conversion Metrics

While it's natural to seek lower click costs, it's crucial to focus on your end goal, typically measured by leads or conversions. Tracking conversions and conversion-oriented metrics as primary key performance indicators (KPIs) is essential.

If you're facing capped budgets, exploring bid adjustments can be a valuable strategy. Lowering bids may increase click volume while maintaining your conversion rate. I recommend conducting tests with different bid levels to assess their impact on conversion metrics and overall traffic generation. Optimizing click costs while prioritizing conversion performance leads to a more effective and profitable advertising campaign.

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Choosing Relevant Keywords: Navigating the Path to Success

One common mistake I often see when auditing campaigns is the use of overly general keywords. To drive cost-effective results, it's essential to bid on specific and relevant keywords that align with your offerings.

For example, if you sell swimming pools, it's more effective to bid on terms like "swimming pools construction company," "local pools builder," "residential inground pools," and "pool installation cost." Avoid bidding on terms like "swimming pool price" or "pools San Antonio" that may attract users searching for unrelated topics. Put yourself in the shoes of your target audience and consider their specific needs and search queries.

Crafting Tailored Ads: Boosting Click-Through Rates

Investing in personalized ad copy and creatives can significantly improve engagement and click-through rates. By aligning your messaging with your audience's preferences, you'll enhance the effectiveness of your ads on social media platforms, AdWords, and display ads.

As we conclude our journey through the world of paid advertising, remember the value of expert guidance. We're here to support you, steering you away from costly mistakes and guiding you towards impressive results. Sail confidently into the dynamic world of paid advertising, knowing that your endeavors are in capable hands. Contact us today to avoid costly mistakes and unlock the full potential of your advertising strategy.

We offer a range of digital marketing services in San Antonio, recognized among the top agencies by platforms like DesignRush.


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