Tags
UX
UX UI
Web Design
Website
Website Design
share on social

Translation Options for Your Website

The Tribe
Published
12 Nov 2019

We often get asked what the options are for translating a website. When determining which option works best for your business, it’s important to consider both the quality of the translation as well as the amount of work it takes to translate and maintain the text. Below you will find three options for creating a multilingual website.LocalizationLocalization creates a geo-targeted microsite. This option gives you an enormous amount of control, but also requires a lot setup time. Localizations utilizes the user’s location to determine which language the page should be presented in. This allows you to choose how information and content are presented to each group and can be a great solution for businesses with a global reach.

PROS

     
  • Customized experience for each region
  •  
  • Provides targeted content
  •  
  • Control of translation quality

CONS

     
  • Time consuming - requires manual translation
  •  
  • Most expensive option

MicrositesMicrosites allow developers to create alternate versions of pages in different languages. Plugins such as WPML (WordPress Multilingual), make this task much easier. These plugins use the browser’s preferred language to call the page that correlates.

PROS

     
  • Uses browser’s preference to determine language
  •  
  • Control of translation quality
  •  
  • Can translate custom post types, widgets, menus, and more.

CONS

     
  • Time consuming - requires manual translation
  •  
  • Can be hard to manage with a lot of pages and multiple languages

Machine TranslationIf time and resources are a factor, machine translation is most likely the best solution for you. Machine translations use plugins such as Google Translate to switch between languages at a click of a button. The limitation to this option is the translation quality. Most plugins do not allow you to edit the translation, but machine translations are getting better every year and are a great budget-friendly option.

PROS

     
  • Easy to set up
  •  
  • Easy for users to operate
  •  
  • Doesn’t require manual translation

CONS

     
  • Less accurate translation
  •  
  • Doesn’t allow for customization of the text

Contact us

Let's build a tribe together

Ideas, Ideas, Ideas

DESIGN
June 27, 2025

TikTok Made Me Buy It: Why They Have The World's Most Addictive Ads

What makes TikTok ads so irresistible? Why do we go from scrolling to swiping our cards in seconds? And more importantly, what can marketers learn from that?Let’s break down why TikTok's ad strategy is the most addictive on the planet.

Learn More
DESIGN
June 25, 2025

The KPI Dilemma: Are Likes Leading You Astray?

It’s tempting to chase what’s visible. We all love a good screenshot of “likes blowing up” in the group chat. But growth doesn’t always look like applause. Sometimes, it looks like a quiet uptick in qualified leads. A steady climb in average order value. A new stream of referrals.

Learn More
DESIGN
June 25, 2025

What to Post When You Have ‘Nothing to Post’: 20 Easy Ideas

Let’s build something together. Here are 20 easy post ideas I keep on hand for those “I got nothin’” days — and yes, I’ve used every single one.

Learn More

Featured Work

We don’t just deliver - we make a difference.

Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.

See More
Drag to explore more