On November 10, I was invited to give a presentation at the Public Relations Society of America – San Antonio Chapter’s annual Gift of Guidance program. The program allows public relations professionals to give back to the community by sharing a gift that only they can give – their expertise – directly assisting several nonprofits with free communications counseling. This is PRSA’s way of supporting charities and other organizations that contribute so much to our community. It was an awesome experience!
My presentation was over the basics of social media and the small do’s and don’ts that can make a big impact of an organization’s overall goals.
Here are 4 takeaways from the presentation for those who maybe aren’t as familiar with how social media could work for their business and impact their overall goals.
Before you start to dive into the world of social media, or any tactic for that matter, you need to make a plan to figure out if social is actually the right route for you. Ask yourself these questions.
Once you have your plan in place, it is time to choose the 1 or 2 channels that you will believe will bring the most impact related to your goals. See a couple options below.
Now that you have chosen your channels, follow these tips to take your social presence to the next level.
Here are a couple resources we recommend to help you get started and get smart. You have totally got this!
Still have questions? Drop us a line, and our social experts are here to help you.
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