Tags
Web Technologies
Websites
WebFlow
Web Designer
Responsive Design
Typography
Fluid Design
share on social

Embracing Fluidity: The Future of Web Design

Discover the power of fluidity in web design and how it enhances user experience across different screen sizes.

Marian
Published
31 Jul 2024

In the ever-evolving landscape of web design, we’ve noticed a significant shift. From the 960 grid to 1140, and now, sites are becoming even wider. This change corresponds to the increasing size of our screens. But is this the right approach? Why not make the site full width? Do we even need the grid?

The Grid: A Necessity, Not a Constraint

Let’s be clear: grid-based designs are incredibly useful for the web. They create a structure that is necessary for order. We’re not advocating for throwing away the grid, but rather, expanding its constraints and allowing it to be more fluid.

Traditional Grid-Based Designs: Pros and Cons

The grid-based design is a web design framework that uses a predefined number of columns to arrange content. The 960 grid, for instance, is a popular system that uses a fixed width of 960 pixels divided into 12, 16, or 24 columns.

  • Pros:
    • Consistency: Grid-based designs provide a consistent structure that makes it easy to align elements and create a balanced layout.
    • Predictability: Designers can predict how the layout will look on different devices, making it easier to design responsive sites.
    • Efficiency: Grids can speed up the design process by providing a reusable framework.
  • Cons:
    • Lack of Flexibility: Fixed-width grids can be restrictive, making it difficult to create unique and dynamic layouts.
    • Responsiveness Issues: As screen sizes continue to vary, fixed-width grids may not provide the best user experience on all devices.

Expanding the Grid: Embracing Fluidity

Rather than strictly breaking away from the grid, modern web design is expanding it. This approach embraces fluid and dynamic layouts that adapt to various screen sizes and orientations.

The Typography Challenge and How VW Units Can Help

Traditional font sizing methods using rem and em units have limitations when it comes to responsive design. rem units are relative to the root element, and em units are relative to the parent element, which can create inconsistencies in font sizing across different screen sizes.

Viewport width (vw) units offer a solution by making font sizes proportional to the viewport. This means that as the screen size changes, the font size adjusts accordingly, providing a more consistent reading experience across devices.

Best Practices for Fluid Typography
  • Combine Units: Sometimes, using a combination of rem and vw can offer the best balance between flexibility and readability. For example, using rem for base font sizes and vw for headings can create a harmonious typography system.
  • Minimum and Maximum Font Sizes: Use the clamp() function to set minimum and maximum font sizes, ensuring text remains readable on all devices.
  • Testing: Regularly test your designs on various devices and screen sizes to ensure they look good and are functional.

Making Your Websites Pop with Fluid Design

Adopting a fluid design approach can make your websites truly stand out, regardless of screen size. By using techniques like fluid containers and viewport-based typography, you can create a dynamic and engaging user experience that will actually use the full size of your consumer’s browser.

Implementing Fluid Concepts: A Simple Example

Here’s how you can apply these strategies to make your websites stand out:

Conclusion: The Future is Fluid

At the end of the day, web design trends are constantly evolving. However, the “fluid” approach seems to be here to stay. It allows websites to adapt to the ever-changing landscape of browsers and devices, providing a better user experience and making your designs more future-proof.

By embracing these modern techniques, you can ensure that your websites not only look great but also perform well across all screen sizes, offering a seamless and enjoyable experience for your users.

Ready to make your website fluid and future-proof? Contact us at Tribu, your trusted San Antonio marketing and web design agency, to get started!

Let's build a tribe together

Ideas, Ideas, Ideas

DESIGN
September 12, 2025

The Internet Is Obsessed with Nostalgia. Here’s How Brands Can Keep Up.

Nostalgia marketing taps into emotion to connect fast. Learn why it works, the risks to avoid, and how brands can use it with purpose.

Learn More
DESIGN
September 10, 2025

Custom Websites vs. Templates: How to Choose What Works for You

Learn the pros and cons of custom vs. template websites. Compare cost, speed, scalability, and design to find the right fit for your business.

Learn More
DESIGN
September 8, 2025

The Psychology of Collectibles: How Small Items Drive Big Sales

Discover how collectibles tap into human psychology to boost repeat sales and loyalty. Learn why small items like cards or toys drive big business impact.

Learn More

Featured Work

We don’t just deliver - we make a difference.

Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.

See More
Drag to explore more