Content Strategy
Social Media

7 Marketing Strategies for Discovering Content Ideas

The Tribe
June 23, 2023

In the ever-evolving landscape of social media marketing, the key to success lies in engaging and valuable content. However, constantly generating fresh ideas can be a challenge for marketers. There are effective strategies that will help you discover content ideas that resonate with your audience and keep your social media presence thriving. By tapping into various sources of inspiration, you'll find a wealth of possibilities to fuel your creativity and connect with your followers in meaningful ways.

Stay Updated with Industry Trends

To keep your finger on the pulse of what's happening in your industry, it's crucial to stay informed about the latest trends, news, and developments. Follow influential thought leaders, subscribe to relevant industry publications, and participate in online communities. By immersing yourself in the industry conversation, you'll gain valuable insights and discover content ideas that align with current interests and concerns.

Monitor Social Media Platforms

Social media platforms themselves are excellent sources of inspiration. Pay close attention to the content your target audience engages with the most. Identify popular topics, discussions, and hashtags in your niche. Analyze comments, shares, and likes on posts to uncover the pain points and interests of your audience. Utilize social media listening tools to monitor conversations and identify emerging trends that you can leverage for your content.

Conduct Keyword Research

WordStream keyword research - 7 Marketing Strategies for Discovering Content Ideas - Tribu Marketing, Advertising & Design
There are free keyword research tools you can use, such as WordStream, which are free and effective.

Keyword research is not just for SEO; it's also a valuable tool for generating content ideas. Use keyword research tools to identify popular search terms and phrases related to your industry. Look for long-tail keywords that can provide specific insights into what your target audience is searching for. By addressing these topics in your social media content, you can deliver valuable information and position yourself as an authority in your field.

Repurpose Existing Content

Don't overlook the goldmine of content you already have at your disposal. Take a fresh look at your blog posts, white papers, videos, and other forms of content you've created in the past. Identify evergreen topics that are still relevant and repurpose them into social media-friendly formats. Convert blog posts into engaging infographics, break down complex ideas into bite-sized social media posts, or create short videos summarizing key points. Repurposing content not only saves time but also expands your reach by catering to different content preferences.

Leverage User-Generated Content

User-generated content (UGC) is a powerful asset for social media marketers. Encourage your audience to create and share content related to your brand or industry. Host contests, ask for testimonials or product reviews, and feature the best submissions on your social media channels. UGC not only provides fresh content ideas but also fosters a sense of community and engagement with your followers.

Engage in Social Listening

Social listening involves monitoring online conversations around your brand, industry, or relevant keywords. By actively listening to what people are saying on social media, you can gain valuable insights and identify content opportunities. Address frequently asked questions, respond to customer feedback, and create content that addresses common pain points. Social listening allows you to connect with your audience on a deeper level and create content that resonates with their needs and interests.

Draw Inspiration from Competitors

While it's important to differentiate your brand, observing your competitors can provide valuable insights and spark creative ideas. Analyze their social media channels to see what types of content they are sharing and how their audience is responding. Identify content gaps or areas where you can offer a unique perspective. The goal here is not to copy but to identify opportunities to deliver content that stands out from the crowd.

Generating compelling content for social media marketing is an ongoing process that requires constant innovation and creativity. By utilizing these strategies and exploring various sources of inspiration, you'll be able to fuel your content ideation process and connect with your audience in meaningful ways. Stay informed, listen to your audience, and always seek new ways to engage with your followers. With a proactive approach, you'll discover a wealth of content ideas that will propel your social media marketing efforts to new heights.

For a more in-depth approach to finding content ideas based on each platform, visit Social Media Examiner here. For other social media marketing tips and tricks, visit our blog section here.


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