Digital Marketing
Social Media

5 Marketing Tips for Repurposing Old Content

February 10, 2023

If you want to save time and money, don't start from scratch every time you create new content. You can reuse old content in different ways. This is called "content repurposing." It's a smart way to make more impact with less effort, generate increased engagement from your current resources, and reach broader audiences. Here are five creative ways to leverage old content and build momentum in the long run!

1. Republish Blog Posts

Republishing old blog posts with new information is a great way to keep your readers up-to-date. Add pictures or infographics that link back to your website. This will make for an interesting post when you repost it later. Updating your content is also important to keep things fresh for both new and returning readers.

2. Create Infographics

Infographics offer an innovative and unique way to communicate complex information in a more engaging, visually attractive format. By transforming long-form content into creative visuals that can be shared on social media or embedded in blogs, readers can process all of the important details quickly. Consider using calls-to-actions in your infographics to drive users to a specific landing page. Also, breaking down longer blog posts into multiple infographics over time is a great way of creating an easily shareable series that continues driving engagement with new readers - perfect for spreading awareness.

3. Make a Video

If you want to get your content seen by a larger audience, think about turning it into an engaging video! Videos can be spread across numerous platforms such as YouTube, Facebook, Instagram, and TikTok for maximum engagement. You also increase the chance of going viral which could skyrocket your brand's visibility and outreach. Consider creating different types of videos, such as explainer videos, demos, or how-to videos.

4. Create a Social Media Campaign

If you want to maximize your content repurposing why not create a social media campaign - it's the perfect way to reach potential followers and build engagement for your brand. Take advantage of social media platforms by targeting specific demographics, like age, gender, location; and interests. Create content using images, infographics & videos in a combination designed to motivate viewers to take action. You may also consider running ads on various platforms so that the message of your content reaches further than just those already connected to you.

5. Create An Email Newsletter

Regularly sending email newsletters can be an effective way to keep your readers updated, informed, and engaged - plus it has a higher open rate than other marketing channels. If you've already got existing blog posts that you'd like to share with your audience, you should repurpose them as part of an email newsletter. Consider adding variations of monthly or weekly updates tailored specifically for segments within your target demographic and don’t forget to include call-to-actions in each newsletter. As you can see, there are many ways of content repurposing and getting more value out of your existing material. By using these five creative methods, you can maximize the impact of your content and reach a wider audience. Take some time to review your older content and see how you can recycle it to achieve your marketing goals. You'll be surprised at how much value you can get out of your old content with a little bit of creativity.


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