Over the last couple of years, the ‘spiked seltzer’ has become the beverage of choice for many Americans. Between White Claw, Truly, and Vizzy, it’s hard to keep track of the newest brand or flavor. With consistent, year over year growth, it’s hard to deny the spiked seltzer is here to stay (at least, for a little while.) The industry is predicted to be worth $2.5 billion by the end of 2021.
The allure of the spiked-seltzer has stemmed from their glaring popularity on social media. Seltzer companies all around the United States are doing a ~sparkling~ job when it comes to advertising to their target market. Check out three spiked-seltzer brands that are standing out in their branding and marketing strategies below!
Chances are, you’ve heard of this seltzer because of their high-profile influencer partnership with Barstool Sports founder Dave Portnoy. Barstool Sports joined forces with High Noon earlier this year, as Portnoy hyped up the brand by saying “What initially caught my eye was the can, and when I tasted it, I knew I wanted to partner with High Noon. It’s so refreshing, and I love that it’s made with real vodka. I’m excited to get behind the brand and share High Noon with our fans.”
High Noons first hit the market in May of 2019, slightly later than major players like White Claw and Truly. This hasn’t slowed them down, as High Noon has amassed over 32,000 Instagram followers and over 9,800 Facebook followers. Building a successful influencer marketing campaign isn’t easy, but High Noon’s influencer marketing partnership with Portnoy and Barstool has allowed the seltzer brand to grow its market share faster than you can finish a Watermelon ‘Sun Sip.’
Contrary to popular belief, BON & V!V was one of the OG’s in the seltzer game (sorry, White Claw fans.) BON & V!V was founded in 2013 by entrepreneur Nick Shields. Since it’s inception the brand has continued to grow. In August of 2019, BON & V!V announced their partnership with the NFL by becoming the league’s first spiked seltzer sponsor.
BON & V!V stands out from other seltzer brands through their sleek, interactive web design. With compelling UX/UI design and small animations throughout the site, users are naturally drawn to explore different flavors and merch on the BON & V!V site.
Truly is one of the major players in the seltzer game and if you take a look at their digital marketing strategy, you’ll know exactly why. With over 103,000 Facebook followers, 72,000 Instagram followers, and 10,900 Twitter followers, Truly is dominating social media. They even have a Spotify page with virtual happy hour playlists.
By leveraging influencer marketing, user-generated content, and meme-able Twitter trends, Truly’s digital marketing strategies help position the brand to target a variety of audiences, including young parents, Instagram influencers, and frat bros alike.
Spiked-seltzers might not be here to stay, but their approach to digital marketing will continue to shape the beer and wine industry for the long run. With the right branding and marketing strategy, the opportunities for growth are ‘truly’ endless.
Want us to help ‘spike’ up your digital marketing campaign? Contact us!
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