Planning a Campaign? Start Here.

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A creative campaign that connects starts with clarity.

You’ve got the ambition. Maybe even the big idea. But before you dive into creative assets, media budgets, or launch timelines, let’s make sure your foundation is solid.

The Campaign Kickoff Kit is your no-fluff, high-impact toolkit for building smarter, sharper campaigns from the ground up. Whether you’re leading a team, running point on strategy, or just tired of campaigns that almost land—this kit was built for you.

What’s Inside the Kit

Campaign Clarity Worksheet
Define your audience, your goals, your hook—and the emotional truth that makes it all resonate.
Message Mapping Template
Make sure your story, voice, and offer align across every touchpoint.
Creative Brief Builder
Give your designers and copywriters everything they need to create on-brand, on-message assets the first time.
Channel Planning Grid
Plan your mix across paid, organic, email, and more—without the guesswork.
Pre-Launch Gut Check
A last-look checklist to catch blind spots and make sure everything connects before you go live.

Who It’s For

Marketing leads ready to level up their campaign game
Founders, CMOs, or in-house teams tired of guesswork and scattered creative
Anyone who believes their brand deserves better campaigns—and wants a clearer starting point

Don’t Just Launch. Lead.

The best campaigns don’t happen by accident. They’re planned with purpose. With the Campaign Kickoff Kit, you’ll finally have the clarity, alignment, and tools to build a campaign that hits home.