We all by now know that having a website is a must for any business, but simply having a website is not enough to always stay in business. In highly competitive industries, businesses need to utilize their website to their full potential to attract and convert potential customers. Finding all areas where you can make sure that you can not just get a lead but a qualified lead that will be a long-term customer. The following are industry standard strategies that businesses can implement to make the most out of their website and higher website conversions:
One of the most important aspects of a website is its call to action (CTA). A CTA is a button or link that tells visitors what action to take next. A clear and effective CTA can lead to more website conversions and sales. Businesses should consider placing CTAs in strategic and prominent locations on their website, such as at the top of the page or at the end of a section, or even in a blog post. CTAs should also be straightforward and actionable, such as "Sign Up Now" or "Buy Now."A great example of a website with a clear and effective CTA is Mailchimp. Mailchimp’s homepage features a CTA that encourages visitors to “Sign Up for Free.” The CTA stands out on the page and offers a clear and actionable next step for visitors. It also is a CTA that gets the visitor through the "door" because there is no risk to the customer.
When building a website, the first way to go into it is with a mobile-first frame of mind. Now people are accessing websites from their mobile devices. In fact, over half of all website traffic comes from mobile devices. If a website is not optimized for mobile devices, businesses risk losing potential customers. Mobile optimization can include things such as responsive design, fast load times, and easy-to-use navigation.
Providing valuable content is one of the best ways for businesses to attract and retain potential customers. Valuable content can include things such as blog posts, how-to guides, and video tutorials. This also means you research the content and things your competitor's website has and make sure you can provide better and more useful information than they do. This doesn't mean writing long articles, but making sure that the information that you have is easier to read, has stronger keywords, and is of a higher quality and overall a better value to your customers than that of your competitor, even if you sell the same thing. Not only does valuable content help establish a business as an authority in their industry, but it also provides potential customers with the information they need to make informed decisions. The other part of this is to make sure that the content on your website is updated regularly so that it does not become out of date or dull. A great example of a website that provides valuable content is Moz. Moz’s website features a blog that covers a variety of topics related to SEO and digital marketing. The blog is filled with valuable information and resources that are useful for businesses looking to improve their online presence.
See the other websites that Tribu has created here that follow these key guidelines that have allowed them to rank their website higher and convert customers better than their competitors. A website is a tool for a business and it can be a valuable and powerful instrument for businesses to attract and convert potential customers, especially in highly competitive industries. By implementing clear and effective CTAs, optimizing for mobile devices, and providing valuable content, businesses can make the most out of their website and generate more revenue from website conversions.
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