The tribe is all about digital media. We are constantly posting, tracking, analyzing and adapting in accordance to the ever-changing world of online media, especially those networks of the “social” variety. That’s right, folks, I’m talking about the ever-connected web of apps and online communities from whence the millennials came. Social media platforms have become crucial for companies, organizations, celebrities and other entities to craft a voice and converse with their audience on a personal level.Because of our prolonged exposure to all things hashtagged and shared, the Tribu staff keeps an eye on the social media accounts we feel are doing a fabulous job communicating with their respective communities. We look to these brands for inspiration, for best practice guidance and we generally just look at them… like stare at them in our downtime because we think they’re pretty neat.Tribu Content Strategists, Chelsea, Logan and Victoria and our CEO, Sara Helmy, have chosen their favorite social media accounts that maintain fresh, unique content as well as a solid brand identity through voice. Here are some of their favorites from Twitter, Instagram and Facbook, followed by some notes on what they are doing right.
Lena keeps it unfilteringly real on her Instagram account. The Girls creator and star posts hysterically candid photos of herself, her family and her friends (some are normal people, some are Hilary Clinton) complete with irreverent and clever captions, of course. She promotes her upcoming projects and releases but does so in an incredibly unassuming way, often sharing fan-generated content like a recent post of an ovary cake in coordination with an article in Lena’s online publication, Lenny Letter, about endometriosis.
What the Daily Mail calls an eyesore I call a damn dream, @marahoffman 🎪 This onesie takes me from @tracyandersonmethod to brunch to fetal position and I couldn't feel more heroic. Was literally psyched about the paparazzi photo so I would have evidence of it #thanksforthehelpcreepyguyintruckerhat #OnesieNation
A photo posted by Lena Dunham (@lenadunham) on Oct 25, 2015 at 4:32pm PDT
Obviously a publication known for its breathtaking photography would have an incredible Instagram, but Nat Geo has taken their approach a step further. One of our favorite things about this account is the brand’s focus on storytelling. Nat Geo allows its photographers to convey meaning about each photo through their captions. Some of the captions are interviews, some are fun facts and some are short tales about the subject or process.
Photo by @stevemccurryofficial // I photographed these elephants and mahouts at a rescue sanctuary in Chiang Mai, Thailand. The mahouts dedicate their lives to caring for a specific elephant, and spend their days and nights caring for all the elephant's needs. A photo posted by National Geographic (@natgeo) on Nov 13, 2015 at 12:58pm PST
Utilizing some of the most creative gifs we have seen, Coca Cola is consistently tying their tweets to topical events and holidays from National Coming Out Day to Daylight Savings. Any and everything is an opportunity for the company to connect with its audience and community. Coca Cola’s voice is consistently lighthearted, ridiculous and refreshing.
Who said the zombie apocalypse couldn’t be enjoyably refreshing? Not us. #RefreshAndSurvive pic.twitter.com/mK4SB89jJI — Coca-Cola (@CocaCola) August 24, 2015
If you are a retailer with a younger skewing demographic, glossy magazine-finished photos are a no no. The millennials are not fans of catalogs. We want subtle lifestyle suggestions that look effortless – cue Urban Outfitters. Every photo is willowy and simple and the captions are usually short and sweet.
Enjoying the last glimmer of light for the day on Squaw Pass. Like John Muir said, “The world is big and I want to have a good look at it before it gets dark.” Thanks for following along with me today! Make sure to head over to the UO Blog and read my About A Girl interview, then come find me in Colorado for an epic adventure or just a cup of coffee! 💛✨XO, @chandler_kim 📷 @victorofvalencia A photo posted by Urban Outfitters (@urbanoutfitters) on Nov 12, 2015 at 4:54pm PST
On its Twitter, Oreo shares creative recipes to infuse literally anything you can think of with Oreos. Like Coca Cola, Oreo ties their product to current events and includes some creative graphics for each occasion. The healthy-living movement hasn't slowed this little cookie company down a bit.
Let us know when you discover milk. #MarsAnnouncement#OreoCookiesInSpacepic.twitter.com/DzcJZ8JcTm — Oreo Cookie (@Oreo) September 28, 2015
The world’s largest container shipping company, Maersk isn’t a brand that most people would recognize or gravitate toward when discussing social media, but this company is killin’ it. These guys are creating charming infographics, sharing industry content and posting inspired videos and photographs.
Containerisation from Frankly on Vimeo.
Be creative in how you interact with your consumer base and other organizations. The possibilities are endless, especially when you have a well researched and innovatively creative team on your side.
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