Ideas Post
3 Website Maintenance Tips Every Business Should Be Doing
Maintaining your business website allows for maximum efficiency and added protection. As an award-winning marketing firm, we wanted to share a few tips every business should know.The following tips provide basic guidelines every site should do on a consistent basis.
- Test compatibility – As browser and devices continue to update it is important to test your website on the latest phones, tablets, and browsers. We suggest testing compatibility on a quarterly basis.
- Create backups – Since most sites change quite a bit in a short time, we recommend creating backups on a monthly basis. This will minimize potential data loss in the case of a catastrophic event. If you are using Wordpress, we recommend downloading a plugin and setting up a recurring event.
- Review analytics – Reviewing analytics not only shows your website effectiveness, but also help show its weakness and potential issues. Reviewing analytics on a monthly basis allows errors to be fixed quickly and helps create better benchmarks for the future.
A business website is a powerful tool and should be kept in peak condition. Following the three tips above is a great start to keep your website running smoothly.
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TikTok Made Me Buy It: Why They Have The World's Most Addictive Ads
What makes TikTok ads so irresistible? Why do we go from scrolling to swiping our cards in seconds? And more importantly, what can marketers learn from that?Let’s break down why TikTok's ad strategy is the most addictive on the planet.
The KPI Dilemma: Are Likes Leading You Astray?
It’s tempting to chase what’s visible. We all love a good screenshot of “likes blowing up” in the group chat. But growth doesn’t always look like applause. Sometimes, it looks like a quiet uptick in qualified leads. A steady climb in average order value. A new stream of referrals.
What to Post When You Have ‘Nothing to Post’: 20 Easy Ideas
Let’s build something together. Here are 20 easy post ideas I keep on hand for those “I got nothin’” days — and yes, I’ve used every single one.
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