3 Simple Ways to Audit Your Own Website

Whether you’re a business owner, Marketing Director, Business Development Director, or even a salesperson, chances are you understand the importance of having a stellar website. Outside of just “looking good”, websites serve as your company’s 24/7 salesperson - they should be functional, beautiful, and reflective of your brand. Websites should also help with increasing leads, sales, and overall, aid in the growth of your business.

With that being said, it’s important to keep an eye on your website’s performance. By performing weekly (or even bi-weekly) check-ups, you’ll be able to monitor your website’s health and spot problems before they arise.

Lucky for you, you don’t have to be a web genius to conduct mini-audits on your site. There are a multitude of platforms available that will allow you to audit your own website by simply copying and pasting your site’s URL. And guess what? These platforms are free for you to use! Whether you’re concerned about page speed, search engine optimization (SEO), or overall website performance, check out these tools below to learn more about how to audit your website.

Why Website Audits Matter

Regular website audits are one of the easiest ways to keep your website running smoothly. They can help you spot broken links, sluggish load times, outdated SEO tactics, security vulnerabilities, and opportunities to refresh your content before those issues begin affecting your visitors or your business. Audits also give you a better understanding of how people use your website, helping you identify confusing navigation, pages that are difficult to find, or other obstacles that could keep visitors from finding the information they need. Addressing these issues creates a smoother experience for your users while keeping your website perfoming at its best.

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Speed audit

‍Having a speedy website is crucial to driving traffic to your site, as well as converting leads. A slow website can be a killer - slower websites lead to less traffic, fewer leads, less sales, and overall, less growth for your business. In today's digital world, a slow website can truly make or break your business.  

A quick site perfomance review can uncover issues like oversized images or bloated code that might be slowing your website down. Adressing these issues helps improve load times and creates a smoother experience for your visitors.

If you’re concerned about the speed of your website, Google’s Page Speed Insights tool will give you feedback on both the mobile and desktop load times of your website. By analyzing the content on your page, Google will then generate a list of different suggestions that will allow you to improve your page speed. With clear performance scores between 0-100, you’ll have a firm understand of whether or not your page is as speedy as it needs to be.

Search engine optimization (SEO) audit

‍Search engine optimization, or SEO, is important for increasing search engine visibility on your website. If you are looking to increase the chances of your website ranking against competitors, conducting an SEO audit will help you gather insights on how to improve your organic rankings. ‍

SEOptimer, a free online tool, will scan your site and give a list of recommendations to help improve your SEO. It can also identify opportunities to strengthen your keywords, metadata, and internal links, while highlighting older pages or blog posts that could benefit from refreshed content to keep your website competitive and easy to find.

Overall performance audit

‍If you have no specific concerns and you’re just seeking an audit that’ll give you a high-level overview of your website’s performance, check out Hubspot’s Free Website Grader. By breaking down the audit into four simple categories (performance, mobile-responsiveness, SEO, and security), you’ll gain a quick understanding of how to improve your site overall. By using these simple (and free) tools, you’ll be able to understand how your site is performing within just a couple of minutes. Simply being aware of some of the ways you can improve your site will allow you to be one step closer to continuing to improve and grow your business.

Rather than waiting for things to go wrong, regualr website audits help you stay ahead of potential issues and keep your website performing at its best. By identifying opportunities to improve page speed, SEO, security, and user experience early, you can continue providing visitors with a website that's functional, reliable, and easy to use.

If you’ve run some (or all) of these audits and you’ve found out your site is unhealthy, you’re in luck! Not only can Tribu help bring those scores up, but also can help drive traffic, sales, and revenue to your business. Want to learn more? Click the button below and we’ll be in touch 😊

Low audit scores? Let’s raise them together. Contact us!